Vice President, Marketing - Crate & Barrel | Crate & Kids

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people’s homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions opf customers today, our iconic brand is over 60 years in the making—and our story is still unfolding.

We’re here for it. We think you should be too. We’re looking for a driven professional with an inclusive mindset to join our team as the Vice President, Marketing - Crate & Barrel | Crate & Kids.

The Vice President, Marketing - Crate & Barrel | Crate & Kids, will lead best in class Marketing initiatives to build and grow the Crate & Barrel | Crate & Kids brands and ultimately inspire people with a modern mindset to create timeless homes and live with beauty and purpose.

This is a hybrid leadership position based out of our Corporate office located in Northbrook, Illinois

A day in the life as the Vice President, Marketing - Crate & Barrel | Crate & Kids…

• Successfully leverage PR and content big ideas across the entire brand from social/digital to stores to eCommerce
• Create and lead a social-first marketing and brand strategy focused on driving customer file, revenue and ROAS across all channels through compelling content and execution, from seasonal launches to collaborations to core product to promotions
• Lead innovative and impactful marketing campaigns through traditional and emerging channels
• Conceive programs leveraging data-driven insights (including SEO) that successfully drive Crate & Barrel/Crate & Kids impressions as well as the quality of our coverage against brand and design innovation
• Work in close partnership with the Creative team to develop effective concepts designed to clearly articulate strategic communication objectives and carry concepts through development, refinement of direction, and full production of the project’s design
• Develop best in class digital, mobile, social, and influencer strategies and execution
• Collaborate with cross-functional Business teams to deeply understand existing and new customer opportunities and performance; share insights across teams in order to influence and meet customer needs, build deeper brand awareness, and support brand sales and margin goals
• Lead channel execution of marketing ideas across eCommerce/App content modules/Homepage as well as Store Signage
• Develop and lead strategy and execution of Growth Strategies (Wedding Registry, Design Trade, Baby Registry, Design Services) and loyalty program across Marketing as well as the cross functional team to meet or exceed growth objectives
• Lead Marketing Operations, efficiently managing project intake and processes across Marketing and Creative
• Build high integrity, scalable processes to efficiently prioritize and deliver high quality outputs that enhance customer experience and maximize company revenue and profitability
• Partner with internal teams to monitor and evaluate marketing decisions using customer analytics that measure outcomes and assess quantifiable metrics and return on investment across segments; accountable for developing action plans, applying learnings, and driving results

What You’ll Bring To The Table…

• Track record of measurable success and strong references
• Self-starter with a strong desire to win who has consistently demonstrated the ability to lead across functional lines and departments
• Ability to collaborate and work effectively with others
• Prolific generator of ideas with a willingness to experiment in a measurable way
• An insatiable drive to make things better Strategic thinker but also hands-on to build and deliver without heavy resources or agency reliance
• Ability to create a sustainable and dynamic work environment that attracts, develops and retain
• Ability to prioritize, conceptualize, organize and problem solve
• Ability to work independently with a high degree of professional and personal integrity
• Confident, humble, giving and gracious leader with strong presence and ability to motivate, inspire, influence, recruit and coach across internal teams, media, and high-profile collaborators

We’d love to hear from you if you have…

• Experience leveraging data for insights and driving to performance metrics
• Experience directing/working in product development/innovation teams
• Experience leading brand management, marketing communications and insights
• 15 years of broad Marketing leadership experience
• Experience in small to mid-sized entrepreneurial companies or start-ups
• Excellent experience with SEO, SEM and tools like Google Analytics, Google Adwords, HubSpot, WebTrends, as well as marketing tech stack knowledge

Crate: Corporate Office