Vice President, Global Performance Media

The Vice President of Performance Media is responsible for leading the performance media team and driving media execution across all digital touchpoints. The VP will work closely with other Global VPs and departmental leaders to develop and implement departmental initiatives and operational standards. This position will provide thought leadership on campaign strategies, audience segmentation, data-driven media plans, and apply industry-leading technologies to deliver optimal program performance.

As a member of the senior Performics management team, the VP will oversee and guide a portion of the Performance Media teams, including Group Media Directors, Media Directors, Media Managers, and Associate Media Managers. The ideal candidate will have a deep understanding of cross-channel paid media planning and buying, and be able to deliver clear, strategic presentations to C-level executives.

Key Responsibilities:

• This position will also focus on client leadership, including interfacing with select senior client executives to provide thought leadership on media strategies, tactics, and performance.
• They will also support the role of the Group Media Directors and establish and encourage a culture based on teamwork, collaboration, and intellectual curiosity.
• The VP will also merchandise Performics brand via blog posts, case studies, and speaking engagements and develop holistic media planning processes to personalize the consumer experience enabling customer data to generate efficiencies in all media channel executions.
• The VP will also be responsible for revenue enhancement, continuous focus on revenue retention, increasing product adoption and media spend, and participating in new business processes.
• The VP will collaborate with Client Solutions leads in developing key strategic approaches for cross-selling media products and services and understand and adopt new techniques and technologies that are relevant for clients' media strategies.
• The VP will enforce the development and documentation of best practices for improving operational efficiencies within the team and the Group, set standards on new optimization tools/techniques, and ensure the highest standards are met and that Performics execution remains best in class.
• The VP will be responsible for agency leadership, including standardizing media services and capabilities, facilitating the media strategy and planning processes, executing client campaigns with operational excellence, and collaborating with other Performics functions to improve the effectiveness of multichannel media programs.
• The VP will be responsible for team leadership and development, including motivating, leading, and managing internal teams, developing a management team that focuses on client and employee development, conducting performance reviews and career path plans for direct reports, and encouraging attendance in training programs to build and develop new skills and capabilities.

Qualifications

• Deep understanding of cross channel performance marketing including search, social, programmatic and display
• 8-10 years of demonstrated success in managing and leading people
• 10+ years of progressive levels of responsibility in media planning, buying, leadership and management
• Proven experience in delivering clear, strategic presentations to C-level marketing executives
• Experience in managing an organization demonstrated
• Able to work independently and balance multiple tasks
• High competency level in MS Office with specific strengths in Excel and PowerPoint
• Bachelor’s degree, concentration in business, marketing, or advertising preferred; MBA or Master’s degree is a plus

Additional Information

We know that when the whole person is cared for, they are able to do their best work. That is why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.