Brand Director Jobs

Who We Are

O Positiv is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We’ve created the first-ever PMS gummy vitamin, FLO Vitamins, designed to make periods and the symptoms that come with them more tolerable. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are an early-stage startup gaining serious traction (check us out in Forbes’ top trends in women’s health), with a strong brand presence and some amazing advisors. We’re growing quickly, and we’ll give you the opportunity to do the same.

Your Role

At O Positiv, we add flavor to women’s wellness with our delicious science-backed supplements. FLO was the first ever PMS gummy vitamin, and with it came a dynamic fun voice that was never afraid of breaking taboos around women’s wellness. As our Brand Director, you’ll bring that promise to life by designing fun, engaging, and taboo-breaking marketing campaigns that get people excited about wellness.

We are seeking a strategically strong, conceptual Brand Director to lead multi-platform marketing campaigns and create content for our portfolio of products. You will develop an earned audience for O Positiv that engages with products and product-adjacent marketing assets that you spearhead. You’ll create a strategic vision for the needs of our customers and develop loyal followings of both leads and purchasers for O Positiv’s health and beauty products. The marketing efforts you manage will span owned content, partnerships, and digital campaigns to creatively earn traffic to the brand’s website and social pages.

Most critical is a big vision mindset and a rapid understanding of how to prioritize. Success in this role requires an entrepreneurial mindset and a kind and generous people-leading spirit.

The ideal candidate has deep experience in leading and creating work for the world’s most recognized brands and has a solid understanding of advertising, branding and storytelling. This is an exciting opportunity for a highly organized, strategic and visionary creative to make a massive impact. This position reports to the Chief Brand Officer.

Responsibilities and Duties

• Develop big, cut-through ideas, stories and messaging that connects with our consumers and defines the brand for substantial and meaningful populations
• Work with marketing team members to define product brand identities across packaging, advertisements, and web assets
• Develop a deep understanding of consumer target’s mindsets, attitudes, & behaviors to inform strong empathetic and strategic executions
• Take ownership of content development across YouTube, Streaming, Social, Podcasts, and other channels
• Help establish and ensure that O Positiv’s voice is successfully implemented across projects, helping to maintain consistency across all channels.

Qualifications and Skills

Experience:

• Exceptional communication, variations on styles, and awareness of different ways to communicate with audiences
• Strong collaboration with team members at all levels to ensure projects are effective and meet brand guidelines, compliance and overall project goals.
• 4+ years of experience in conceptual and effective marketing campaigns at an agency or client-side direct-to- consumer creative team, with deep knowledge of storytelling that engages consumers.
• A proven track record of a wide range of creative campaigns, a diversity of ideas, and approaches to solving problems with a focus on articulating big, breakthrough ideas across a myriad of channels.
• Bachelor’s Degree

Interpersonal:

• Adaptable to new social platforms and marketing technologies
• Strong leadership & communication skills: listen, mentor, and teach by example
• Excitement for startups and building from the ground up
• Strong time management and prioritization skills
• Thoughtful and self-reflective, willingness to learn
• Team-player, hard-working, organized, and goal-oriented
• Ability to manage multiple moving pieces

Additional Preferred Experience and Skills:

• Passion for e-commerce, consumer retail and/or digital marketing is a plus
• Startup and/or e-commerce experience is a plus

Hours and Compensation

The anticipated base compensation range for this role will be $80,000 - $130,000. Compensation will be commensurate with the candidate's experience and local market rates.

• Job Type: Full-time preferred
• Pay based on prior experience

Benefits & Perks

• An environment of collaboration, high performance, & respect amongst all employees and managers
• Monthly Social Hours
• Medical, Vision, and Dental Coverage
• Flexible PTO, Sick Days, and Wellness Days

Position will be based in our office in Santa Monica, Los Angeles County, CA

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O Positiv is proud to be an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

O Positiv believes in the power of building a diverse and culturally inclusive team. We seek candidates from all backgrounds to join our teams. We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.