Senior Art Director - Brand

Role: Senior Art Director – Brand
Years of Experience: 10+ years
Reports to: Global Creative Design Director
Location: Ventura, CA
The Patagonia Creative Studio is an in-house creative team providing digital, editorial, film, photographic, and print and marketing materials that give voice to business and environmental initiatives. In addition, the studio develops and maintains Patagonia’s global visual identity.
This Senior Art Director - Brand is the primary design lead for Brand campaign development and Brand Identity Design. This individual contributor partners with brand and design ops, brand marketing and creative leadership to define how our values take shape for an external audience. Producing high-performance Brand campaigns that further our mission, and using these campaigns as vehicles for implementing consistent look and feel across channels. Setting the tone for ALL our external facing communication.

• Brand Campaign Development

The Senior Art Director collaborates closely with the Brand Marketing lead to refine marketing concepts in response to global briefs, and works under the direction of the Creative Design Director to develop toolkits that serve our channels. The Senior Art Director is both a high level creative conceptual thinker and a hands-on maker. They work in close collaboration with the Channel Creative leads to insure their toolkits serve both a digital and retail journey.

• Brand Design

The Senior Art Director works closely with creative leadership, design ops and product creation teams to continually evolve and maintain our brand identity standards and seasonal style guides. These live documents receive constant care and react to influences both internal (our goals, seasonal focus) and external (technology and culture). These guides serve as a north star for all external communication. The Senior Art Director is responsible for continuity flowing from product design through to digital and print media, the look and feel of Patagonia.com., our fleet and our fleet of retail stores
What You’ll Do

• Care and management of our font library in collaboration with creative production teams
• Art direction of In-studio product photography and outdoor photo direction as related to campaign concepts.
• Takes a leadership role in establishing and maintaining a global visual identity for the brand in all regions. Communicates and shares with regional creative teams early and often. Always In-tune with translation and transcreation considerations.
• Ensure timely execution of final creative concepts and deliver direction to channel design leads
• Maintain strong collaboration with copy writers and photo editors. Manage their output in service of campaign concepts, insuring a sharp POV on how creative elements come together to form a clear communication.
• Partner with Retail, eComm and Social Media teams to ensure that all campaigns are consistently executed across all communication and sales channels.
• Drive creative ideas that spark connections with the natural world and incite citizens to take action in support of our home planet
• High-level creative development in response to global briefs
• Develop brand positioning, evergreen and seasonal (Holiday, elections, etc) Brand campaigns
• Able to think across media and activate the brand globally.
• Ensures design harmony across all product marketing and sport communication touchpoints in collaboration with the category design manager.
• Access and manage external talent for creative development and execution as necessary.

Who You Are

• You are self-motivated. Able to work through ambiguity, pro-actively identify and solve problems independently.
• Self-reflective - acknowledge own's experience and experiences of other
• You bring a contemporary understanding of market and industry trends and can identify unique opportunities for both immediate and big-picture thinking.
• You can create and articulate creative solutions that are brand and culture-building
• You deeply care about design’s role in saving our home planet.
• You offer fresh, unique, and diverse perspectives to Patagonia
• You have a deep personal interest in the culture, history and future of environmental activism and outdoor sport.
• You are comfortable in a culture where feedback is present daily. You are open and vulnerable to giving and receiving feedback.
• You are a multi-disciplined design thinker; able to bring concepts to life across digital, print and 3D retail environments

Experience You Bring

• Proven ability to develop creative and activate marketing stories across various media.
• Bachelor’s degree in graphic design, digital design, or related field.
• Expert knowledge of Figma, Indesign, Illustrator, Photoshop, and other Adobe products. A self-motivated approach to learning new and evolving creative tools.
• Superior typographic knowledge.
• Relevant experience creating for a consumer packaged goods audience.
• 10+ years’ experience in graphic design.
• Excellent collaborative and inter-personal skills.

Hiring Range: $125,000 to $135,000
Pay Range: $96,400 to $144,600
At Patagonia, pay ranges are assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.
Employee Conduct
It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.
COVID-19 VACCINATIONS
Patagonia requires all employees who enter a Patagonia owned or operated facility or who physically interact with others as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.