B2B Media Director

B2B Media Director, New York

Relentless growth and a commitment to leading innovation in B2B marketing, means we’re looking for an ambitious and driven Media Director to join our global team, based out of New York.

If you’re an expert in B2B media strategy and planning, with a heavy bias to digital, and you want to develop broader and deeper skills across all aspects of go-to-market strategy and planning in B2B marketing, this is the role you want.

What we want from you is a detailed knowledge and understanding of different strategies and targeting approaches, from brand awareness to ABM and demand generation campaigns. And, we expect you to evidence accelerated growth and progression in your career so far – those who have plateaued need not apply.

Stein IAS is a leading global B2B marketing agency. We weave data, intelligence and disruptive technology with big, bold ideas to drive revenue growth for clients on a global scale. Join us and you’ll be working with some of the industry’s most advanced thinkers and the world’s biggest brands.

Aside from your technical competencies, we want someone who is at home working with a global team and engaging directly with clients to build trust in our technical capabilities and maintain strong agency-client relationships.

If this excites you or intrigues you – let’s talk!

Qualifications

• Collaborator: Works closely with cross-functional client teams including ops, creative, strategy, analytics and account teams to ensure end to end media deliverable aligns with Integrated SOW
• Builder: Enthusiastic about growing a team and practice through organic as well as new business opportunities
• Experienced: 8+ years of experience in digital media planning and strategy working on B2B clients or on a B2B brand
• Leader: You thrive in a leadership role, running the media practice as well as supporting global accounts
• Continued Learner: staying current with industry trends emerging opportunities and can apply this to client opportunities.
• Expert: An expert in B2B strategy, planning and measurement, including having proven experience consulting clients on ABM strategy, ad tech and martech.
• Strategist: Can develop brand awareness, brand to demand and demand strategies as well as the articulating the measurement infrastructure required to deliver results

Requirements and skills

• Experience planning, researching and trafficking media through ABM platforms and partners such as Demandbase, 6sense, Foundry, Madison Logic, Bombora, Demandscience etc.
• Enthusiastic about representing Stein IAS at industry events as well as within thought leadership pieces.
• Experience with budget planning and KPIs forecasting, reporting.
• Part of the Interactions Global Leadership Team including: Digital Media Director, SVP Media Operations and Partnerships, and Chief Innovation Officer
• Proven work experience as a Media Director, Planner and/or Strategist and on B2B Accounts
• Responsible for setting team standard in identifying business objectives for key B2B clients, mining research and data sources to build an insight-based strategy and building actionable media plans.
• Strong leadership, decision-making, communication and excel skills.
• Understand full funnel media strategy and planning including Brand, Brand to Demand and Demand media tactics and the respective partner ecosystem.
• 3 days a week in office to collaborate with full media and account teams.
• Can build effective advertising plans and campaigns for global enterprises and SMBs.
• Experience leading a team and media practice within a brand or agency environment.
• Deep understanding of B2B audiences, customer journeys and the best data sources to leverage for targeting these audiences.
• Comfortable speaking to biddable marketing channels such as SEM, social and programmatic media and liaising including familiarity with platforms such as Google SA360/DV360, Google Campaign, LinkedIn, Meta
• Manage B2B partners alongside the media planners, negotiating deals for client RFPs.