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Integrated Marketing Program Manager

Company

TGD

Address United States
Employment type FULL_TIME
Salary
Category IT Services and IT Consulting,Graphic Design
Expires 2023-07-11
Posted at 11 months ago
Job Description

We are seeking an organizational expert with a love of games and entertainment, who can bring operational excellence to the ongoing brand awareness and demand gen development of Xbox hardware.


Our Integrated Marketing Program Manager will manage integrated marketing campaigns from inception to execution, align creative briefs, oversee campaign development and execution, drive final asset production, while partnering closely with agencies, integrated marketing stakeholders, including PR and Social teams. Ideal candidates will have direct integrated marketing expertise, experience managing consumer marketing campaigns, familiarity with customer acquisition, retention, and engagement efforts, and demonstrated ability to maintain brand standards across a large volume of campaign assets.


A key aspect of this role includes partnering with a team of seasoned marketing experts and requires strong cross collaboration skills and proficiency working across a large and highly complex organization with numerous stakeholders. A genuine and positive attitude, strong interpersonal skills, personal ownership, ability to align partnerships and collaborations, and proven experience partnering with teams to deliver campaigns on time and on budget is essential.


Responsibilities:

  • Work continuously to improve the overall marketing collateral library.
  • Drafting of campaign briefs that clearly articulate strategy, vision, and direction.
  • Program management of integrated marketing campaigns and deliverables in concert with a variety of internal and external partners.
  • Participate in creative lead activities, to ensure creative development aligns with overall campaign strategy and direction.
  • Provide weekly metrics of success on business and highlight key issues as appropriate.
  • Present as needed to business teams, internal partners, and others to expose new key learnings and recommendations.
  • Development of work backs, processes, and procedures to enable seamless and coordinated execution of campaigns across teams and channels.
  • Integrate with key business stakeholders to ensure campaigns land in the organization and are executed appropriately.
  • Program management of cross-team communications to track progress on key milestones and accountabilities to ensure on-time, on-budget execution of campaigns.
  • Development of campaign toolkits that provide messaging and creative guidance.
  • Actively monitoring campaign performance and proactively addressing areas for improvement and standardization of the go-to-market approach.


Minimum Qualifications:

  • Proven foundation in project and program management including the ability to lead, organize and prioritize multiple projects and requests simultaneously.
  • Bonus: An avid gamer – particularly knowledgeable about PC, console, and gaming trends.
  • 3-5 years of digital or integrated marketing, advertising, brand, and campaign development experience, with or for an agency or in-house team, preferably in gaming, technology, or entertainment industries.
  • Forward thinker who can manage current executions, while planning 4-6 months out for future campaigns.
  • Proven ability to think strategically and creatively, while maintaining great attention to detail, internal quality control, and best-in-class creative outcomes.
  • Excellent editorial abilities (PowerPoint) when outlining new processes, summarizing campaign results, presenting to varied audiences with a focused attention to detail (editing, QA, copy).
  • A strong drive for results, with a proven track record, often delivering under tight deadlines.
  • Proven ability to effortlessly manage an entire content lifecycle in a deeply collaborative setting.
  • Critical time management skills for all owned tasks including project management of timelines/deliverables for others.
  • In depth understanding how content scales effectively across digital channels.
  • Proven ability to build, track, and execute programs from start to finish independently under rapidly changing priorities.
  • Successful track record of developing integrated campaigns for console gaming services or a similar consumer entertainment product.


Attributes:

  • Self-directed and self-lead solution-oriented creative problem solver who can respond to changing business needs, rapidly adapt and overcome challenges collaboratively.
  • Highly organized with outstanding communication skills, both verbal and written, and strong client management skills.
  • Highly motivated with a passion for innovation and growth mindset.
  • Agile negotiator who can defend work with multiple stakeholders and know when to accept direction.
  • Natural ability to story tell and engage customers with relevant and sticky content.
  • Proven ability to exceed personal goals and client expectations.


Company Mission & Values:

Ten Gun Design is a creative company that enables brands to connect with our ever-evolving world. We build brand identities and creative systems that support those brands. We offer a flexible engagement model across studios, dedicated teams, and embedded experts that removes the traditional barriers between agency and partner. We are grounded in craft and deliver creative systematically to meet the dynamic requirements for today's ecosystem of physical, digital, and virtual interactions.

Benefits:

Ten Gun Design is currently working remotely during the COVID-19 pandemic. We are a Washington State-based company and offer competitive salaries, a comprehensive benefits package offered including 2 weeks paid time off, and up to 10 paid holidays throughout the fiscal year.

Diverse, Equitable, & Inclusive Work Environment:

We value diversity, equity, and inclusion. We seek to find and attract top talent from diverse backgrounds and value unique perspectives and experiences. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, or protected veteran status.