Associate Marketing Manager - Southern Ca

This is an exciting opportunity to join the California marketing team in the largest and most dynamic US market. The Associate Marketing Manager will act as a critical member of the core marketing team, owning key aspects of the brand plans and working on the front lines with commercial stakeholders driving strategic program development and execution. This is a great opportunity for an entrepreneurial candidate who is eager to bring creative thinking to a fast-paced, footprint market.

This role is accountable for the localization, implementation and evaluation of brand, business and consumer programming to maximize growth, profitability and brand equity, consistent with national brand strategy. Success in the role is superb execution of local brand campaigns across footprint clusters.

What You Can Expect

• Manage local consumer marketing funds (sponsorships, local media, consumer focused activities, brand events) and provide input into local resource allocation decisions
• Evaluate programs and initiatives, making recommendations for discontinuation or improvement
• Serve as primary point of contact for consumer marketing agency ambassador team members working in the field, partnering with the agency to ensure optimal resourcing
• Serve as a critical resource for local consumer and competitive insights
• Champion brand building by providing category/portfolio/brand expertise and conduct tastings and brand education training
• Partner with the commercial team to educate, plan, and evaluate agency execution of assigned brand initiatives
• Lead local activation of highly innovative, cut-through brand building programs
• Partner with Marketing Manager to identify, implement and execute relevant local media partnerships, events, sponsorships, etc.. that will support the overall brand, business and consumer plan for the cluster
• Work with brand teams to create local programs and materials consistent with brand strategy and equity guidelines

We Are Looking For People Who

• Demonstrated ability to develop and execute innovative “big ideas” that grow brands
• Ability to build productive relationships across all levels, functions and cultures
• Ability to work independently, with minimum supervision
• Demonstrated ability to work on projects with cross-functional teams to meet consensus goal
• Strong results orientation, with a track record of superior financial performance.
• Strong analytic skills and the ability to turn “insights to actions”
• Demonstrated experience in developing, executing and managing brand programs
• The ability to operate with a high level of energy on outcomes, operate independently to negotiate contracts and execute against programming.
• Ability to work in a high-pressure environment, meet deadlines and simultaneously develop, deploy, and coordinate multiple projects
• Demonstrated enthusiasm for the organization through commitments and actions
• Demonstrated ability to manage through influence with internal and external partners including experience working with and managing outside agencies (POS development, advertising.)
• Highly organized with a demonstrated ability to manage multiple priority projects simultaneously
• Ability and willingness to travel up to 35% of the time, including some weekends.
• Strong verbal and written communicator
• Impeccable vendor and budget management
• Have a Bachelor's Degree and 2+ years marketing, sales or sales promotion experience in a consumer goods environment OR education/marketing, sales or sales promotion experience in a consumer goods environment experience equivalent
• Smart negotiator who thinks independently and strategically

Who We Are

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!

• Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.
• Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
• Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Pay

The range of pay for the role is $106,950 - $129,950 plus a 25% bonus.

The base salary will be $93,000 -$113,000, paid semi-monthly; plus the cost of labor allowance equal to 15% of the base salary.

The 25% bonus will be calculated off the base pay and cost of labor allowance and will be paid annually contingent on performance of the company and individual.

NOTE: Base salary range depends on a combination of job-related factors to include candidate skills and experience.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada Division

City: Los Angeles

State: California

Country: USA

Req ID: JR-00006535