Media Buyer Growth Specailist

DIFF Charitable Eyewearstands for making a DIFFerence. With quality, value and charity at the heart of what we do, we believe that designer eyewear should be affordable and that it is important to inspire others to give back. Through our partnership with Sightsavers, DIFF has been able to positively affect the lives of over 3 million people with our gift of sight initiative. None of this is possible without all of YOU!

DIFF Charitable Eyewear is seeking a Paid Social Media Buyer. Reporting to the Director of Growth Marketing, you will be responsible for the execution and optimization of all campaigns across a variety of paid media channels for our Dime Optics brand as well as our DIFF Eyewear Optical products. The successful candidates will have a passion for social media, and experience scaling campaigns across all major publishers (Facebook, Instagram, Tiktok, Snapchat, Twitter). The success and quality of our brand are attributed to the talent of our people, which is why we hire leaders and innovators, not employees or staff.

About you

·Direct, hands-on paid social campaign execution for retail e-commerce companies (or clients if at an agency) with purchase goals measured through ROAS and CAC

·3-5 years of hands-on experience as a media buyer executing across Paid Social Channels with an emphasis on Meta

·Deep knowledge of & mastery of paid social platforms

·Gets excited about the idea of building a program from the ground-up

·Excellent quantitative and data analysis skills

·Strong understanding of paid social campaign management technology and structure

·Working knowledge of advertising funnels, custom conversions, custom audiences, pixels, offline events, retargeting, a/b testing, brand & conversion lift studies, and all functions of advanced digital advertising efforts

·Willing to work as a team and put the team first

·High performance growth mindset and a positive attitude

·Experience working in an agency managing social campaigns preferred

What you’ll do

·Manage paid media campaigns end-to-end, inclusive of planning, hands-on platform execution, daily optimization and reporting, across key digital marketing channels like Meta, Tiktok and others

·Own the media buying, execution and optimization of paid campaigns across multiple channels

·Be a day trader!Optimize campaigns on a daily basis based on performance and ROAS targets and suggest creative changes when needed

·Collaborate with the brand marketing to run paid white-listed campaigns for our vast network of influencers across Meta and Tiktok

·Collaborate with Creative to produce top-performing ads and brainstorm new testing concepts

·Maintain a campaign QA process to ensure accurate performance tracking and attribution within the channel

·Identify campaign-level opportunities to improve or scale performance

·Plan and manage allocated campaigns and their respective budgets, and implement new initiatives that exceed business KPIs

·Communicate key findings to both the creative team and other channel managers to share insights that could lead to cross-functional optimization

·Deliver weekly and monthly reports to company leadership, verify data accuracy and provide analyses

·Continually test and learn across audiences, bidding strategies, creative, and channel-specific tactics and report out material findings

Here are a few other things we will need you to have:

·Bachelors’ degree in related area preferred

·3-5 years’ experience in paid social, digital marketing or related field

·Google Analytics required; GA4 and Northbeam experience preferred

·Entrepreneurial drive and the ability to manage day-to-day details

·Creative thinker with strong organizational, communication, leadership and presentation skills

·Ability to establish and build effective working relationships

·Ability to work independently and with a team

BENEFITS

●Full time position fully remote

● Competitive salary

● Excellent medical, dental, vision coverage

● PTO, Sick leave and National Holidays

About DIFF

DIFF Eyewear is a rapidly growing and differentiated American based fashion eyewear company that offers unique and eclectic eyewear and accessories through Diffeyewear.com and at better department and specialty stores throughout the US including Dillard’s, Nordstrom, Tilly’s, and the Buckle. DIFF gained strong consumer loyalty through high caliber celebrity and brand partnerships, robust digital and social media marketing as well as its dedication for giving back to underserved communities around the world. Built on the principles that designer eyewear should be affordable, fashionable and socially-conscious. For every pair of eyewear sold, DIFF has helped over 3.0 million individuals in need receive eye-exams, surgeries, glasses and medicine.

The base salary range for this position is $65,000 - $85,000 per year which represents the current range for the base salary for this position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company's total rewards package.

Diff Charitable Eyewear is proud to be an Equal Opportunity Employer.