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Company | Yahoo |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-07-14 |
Posted at | 11 months ago |
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
- Campaign creation including Keyword research, sourcing images, writing copy and building campaigns.
- Campaign optimization: Daily campaign optimization via bid and budget changes, placement blocks, and campaign copy/image changes, to generate more profit from campaigns that are performing vs those that are not
- Keep up with platform enhancements, e.g. Google Ads beta programs and new features, to ensure we’re maximizing opportunities
- Identify opportunities for new types of creatives
- Ensure return on ad spend performance on all platforms (e.g. Google Ads, Facebook, Taboola, Outbrain, etc.), and enforce paid spend efficiency
- A keen eye for patterns in data
- Previous media buying experience is a plus, but not required.
- Ability to solve problems and identify opportunities through the use of analytics and critical thinking
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