Freelance Media Buyer Jobs

Freelance Facebook Ads Expert for Lead Generation and Campaign Growth

This is a contract position with the option to become a full-time salary position in the future (~3 months after start).

We are seeking an experienced and results-driven Freelance Facebook Ads Expert to join our team. As a Facebook Ads Expert, you will be responsible for developing and growing new campaigns focused on lead generation, particularly in the legal vertical. Your primary goal will be to optimize our Facebook advertising efforts to increase conversion rates and scale our campaigns significantly, all while maintaining profitability as our top concern.

Responsibilities:

• Develop and execute effective Facebook advertising campaigns for lead generation, ensuring they align with our business objectives.
• Create compelling ad copies and visuals that engage and convert our target audience effectively.
• Identify areas for improvement and implement strategies to optimize landing page conversion rates.
• Conduct thorough research and analysis to identify target audiences, keywords, and interests for campaign targeting.
• Collaborate with our marketing team to align Facebook ad campaigns with overall marketing strategies and objectives.
• Perform A/B testing and ongoing optimization of ad campaigns to maximize ROI.
• Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per lead (CPL), etc.
• Stay up to date with the latest trends and best practices in Facebook advertising, lead generation, and landing page optimization.
• Utilize Facebook CAPI (Conversions API) to track and optimize campaign performance accurately.

Requirements:

• Experience in scaling Facebook ad campaigns significantly while maintaining profitability.
• Excellent written and verbal communication skills.
• Proven work experience as a Facebook Ads Expert, specifically in lead generation campaigns.
• In-depth knowledge of Facebook advertising platform and its various tools, including Facebook CAPI.
• Self-motivated, proactive, and able to work independently.
• Strong understanding of lead generation strategies and techniques through Facebook ads.
• Demonstrated ability to optimize landing page conversion rates and improve overall campaign performance.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Proficient in using analytics and tracking tools to analyze campaign performance and make data-driven decisions.

Please provide examples of your previous successful lead generation campaigns and any relevant certifications or training.

We look forward to learning more about your experience and hope to connect very soon.