Analyst, Marketing Research & Planning

R368247
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Marketing Analyst is responsible for the support of DRTV media reporting, analysis, and optimization for Forecast Labs Portfolio companies. We are looking for an extremely analytical, data-driven individual. This individual will report to Forecast Lab’s Senior Manager, Marketing. The role is responsible for media reporting, analysis, ad trafficking, planning, as well as operations of DRTV campaign execution. The optimal candidate has prior experience with direct marketing analysis across both online and offline channels. Responsible for gathering and analyzing information about a market, product, or service to be offered in a market and the past, present and potential customers for the product or service. Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer. Works with moderate guidance in own area of knowledge.

Core Responsibilities

• Maintains updates on marketing research and new developments through contacts with educational institutions, professional organizations, publications and vendors.
• Assist with the development of strategy, and oversee all execution, growth, performance measurement and attribution
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Work closely with accounting to track media spend, invoicing, and AR/AP process
• Help manage day to day execution and management of DRTV campaign and reporting for start-ups
• Other duties and responsibilities as assigned.
• Analyze and interpret extensive performance data to help refine strategies, channel performance and optimize all media buys to achieve efficiency goals
• Partner closely on media strategy and execution across Comcast & NBC Universal owned inventory to launch and optimize participant campaigns
• Prepares and submits statistical reports, graphic illustrations of findings and action plan recommendations to marketing research management.
• Works directly with cross-functional teams and department leadership to create research presentations and summaries.
• Understands and practices various statistical concepts, research data, standards and practices.
• Gathers data on competitors; analyzes and compares such competitive factors.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Collects, examines and analyzes statistical data using computer modeling techniques to forecast future marketing trends.
• Assists Representatives in developing research skills.
• Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer.

Qualifications

• Proven ability to convert customers online using offline channels
• Comfortable working in a fast-paced, unstructured environment
• Desire to immerse yourself and learn about offline/online marketing best practices, skills and performance based marketing
• Passion and enthusiasm in everything you do. Be hungry to solve problems and learn.
• Understanding of website factors for campaign performance (email capture, lifecycle marketing, CTAs, etc)
• Excellent analytical skills with an ability to interpret internal and external performance data in an ROI driven business
• Proficiency in Excel
• A passion for testing and measuring results
• 2 to 3 years of experience in a direct marketing related role, preferably with both online and offline channel experience
• Be self-motivated and able to execute on new ideas, start to finish, with appropriate partners and feedback from peers/executives
• Excellent project management skills

Employees at all levels are expected to:

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Understand our Operating Principles; make them the guidelines for how you do your job.
• Win as a team - make big things happen by working together and being open to new ideas.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Drive results and growth.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years
Salary:
Pay Range: $65,472.86 - $98,209.29
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.