Senior Data Analyst, Marketing

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for an experienced Senior Data Analyst to serve as the team's analytics subject matter expert in marketing + strategic partnerships data. In this role, you'll help identify trends, patterns, and insights to inform our marketing and strategic partnership initiatives. This role is perfect for someone who is curious and creative and has the ability to communicate findings derived from complex datasets to a broad audience. You will report to our Analytics Team Lead.

What You'll Do:

• Support the Marketing and Partnerships teams in tracking, reporting, and analyzing the effectiveness of marketing and go-to-market activities through the entire marketing funnel from awareness to retention.
• Build reports, data visualizations, and dashboards that clearly communicate findings to stakeholders
• Mentor cross-functional teammates to level up as consumers and users of data
• Serve as a liaison between the Analytics team and the Marketing & Strategic Partnerships teams
• Translate ad-hoc requests into reusable data tools that can scale to answer broader questions
• Derive actionable and impactful overall market and customer insights based on data collected from different martech tools and our application to address key strategic questions

Who You Are:

• Prior experience in marketing analytics in a B2B and B2C SaaS environment
• Expert in SQL and working with relational databases
• Ability to work independently and be self-directed while also working within a collaborative team environment
• Experience with BI tools and data visualization
• Experience in a cross-functional or stakeholder-focused data role
• Prior experience analyzing and reporting on the performance of go-to-market activities (e.g., program return on investment, customer acquisition, attribution)
• Written and verbal communication skills with technical/non-technical colleagues
• Comfortable with answering unstructured business questions
• Knowledge of digital advertising ecosystem and data sources (e.g., Facebook ads, Google Analytics)

Bonus Qualifications:

• Exposure to models that can be used to support Operations and Finance teams such as revenue forecasting, customer acquisition cost, return on investment, etc.
• Experience with experimental design and experimentation platforms
• Experience working with data from CRM tools (e.g., Hubspot, Salesforce), Customer Engagement Platforms (e.g., Braze, Iterable), and mobile attribution sources (AppsFlyer)
• Experience with engineering development processes (Git, code review, version control)
• Experience with programming languages like Python or R
• Experience building datasets enabling user segmentation

Perks:

• Technology stipend - $4,000 every 2 years to purchase new technology.
• Generous parental leave.
• Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.
• Life insurance - basic life, supplemental life, and dependent life.
• Work remotely or from our well-furnished, modern office in NYC's FiDi.
• Unlimited vacation policy.
• Retirement savings - 401K plan offered through Vanguard, with a company match.
• DICK'S Sporting Goods Teammate Discount.
• Disability leave - short-term disability and long-term disability.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this position is between $100,000 and $130,000. This is part of a competitive total rewards package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and fair pay.