Alibaba International Digital Commerce Group-Aliexpress Brand Partnerships Manager Marketing, Aliexpress

- Develop and implement partnership strategies to drive business growth and enhance brand visibility. - Identify and evaluate potential strategic partners, including brands and organizations. - Negotiate partnership agreements and contracts to ensure mutually beneficial terms and outcomes. - Build and nurture relationships with partners, serving as the main point of contact for ongoing collaboration. - Collaborate cross-functionally with marketing, sales, and product teams to leverage partnership opportunities. - Develop joint marketing and promotional campaigns to increase brand awareness and customer acquisition. - Track and analyze partnership performance, providing regular reports and insights to internal stakeholders. - Stay informed about industry trends, competitor activities, and emerging partnership opportunities. - Attend industry events and conferences to network and explore potential partnerships.
- Bachelor's degree in Business, Marketing, or a related field (or equivalent experience). - Proven experience in managing successful partnerships and collaborations. - Strong negotiation and communication skills to build and maintain relationships with partners. - Strategic thinking and ability to identify partnership opportunities aligned with business objectives. - Analytical skills to assess partnership performance and make data-driven recommendations. - Excellent organizational and project management skills to handle multiple partnerships simultaneously. - Collaborative mindset and ability to work effectively with cross-functional teams. - Knowledge of industry trends, market dynamics, and competitive landscape. - Strong networking abilities and existing network of potential partners preferred.