Manager - B2B E-Commerce

Sock Club is looking for a Manager - B2B E-Commerce to help us take our SEM/SEO, PPC, paid social, and programmatic strategy to the next level. This is a unique position primarily focused on B2B (custom.sockclub.com). We want someone on the team that is looking to level up their career in a position where they can grow to independently drive our digital strategy, and teach us things about e-commerce.

At Sock Club, we are a team of innovative and talented problem solvers with a dedication to  service and cool socks. Our creativity is collaborative and passionate; When you’re on the job, we want to motivate you to not just invest in the company’s future, but also your own. Bring your questions every day. Sock Club’s culture encourages you to be curious and ask why. We want you to bring different ideas, and welcome challenges of your own. Through these expectations, we learn from losses, celebrate successes, and raise the bar together.

Our marketing team is made up of highly driven, ambitious, and creative individuals looking to hire someone who can add to the momentum. We’re looking for someone who can perfectly balance focused independent work with collaborative projects and brainstorming meetings. Someone who celebrates wins with enthusiasm and handles failures with a level head. Someone engaged with the inner workings of the business, and who looks forward to developing their given speciality as much as their development as an overall professional. 

Responsibilities:

• Ensure compliance with company policies and procedures.
• Provide expertise on e-commerce best practices.
• Collaborate with cross-functional teams to incorporate e-commerce principles.
• Manage e-commerce marketing channels, including Google, social media, search, affiliates, and influencers.
• Stay updated on industry trends and new technologies.
• Identify new opportunities for e-commerce growth.
• Track and measure ROI and KPIs.
• Monitor SEO performance and implement new strategies.
• Oversee customer experience, including design, content, navigation, branding, and digital marketing.
• Develop and implement the overall digital marketing strategy for the B2B e-commerce platform.
• Direct and manage internal and external partner teams.
• Analyze and recommend strategies to drive profitability, increase visitors, improve conversion rates, and manage margin performance.

Requirements:

• Proficiency in SEO, Google Ads, Facebook Ads, AI-assisted search, and other digital marketing platforms.
• Ability to interpret data and implement new strategies.
• Extensive knowledge of e-commerce technologies and tactics.
• Excellent communication and leadership skills.
• Familiarity with CRM systems and marketing automation tools (knowledge of Hubspot a plus)
• Strong analytical skills and experience interpreting test results (strong understanding of Excel/Google Sheets required, Looker Studio a plus)
• Proven business judgment and decision-making skills.
• Understanding of HTML, CSS, and SQL.
• Experience in developing and growing digital B2B brands.
• Ability to work in a fast-paced environment and meet deadlines.

Salary: $90,000 - $120,000

Benefits:

• Casual and inspiring office environment
• Health, dental, and vision benefits package
• Generous PTO policy
• 401K Match
• 2 remote work days per week after 90 day training period
• Bonuses based on performance