Brand Manager Jobs

Get to Know Us

Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We’re committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that’s in the brewhouse, with sustainability, or in the great outdoors.

Get to Know This Role

The Innovation Brand Manager is responsible for the identification and development of future new products primarily outside of traditional beer categories. This includes carving out the white space, building the strategy, and developing a plan to capture market share and grow the Sierra Nevada portfolio – as well as working closely with our brewing team on liquid creation. This position will own new product development across a variety of verticals and be held accountable to deliver specific volume/revenue targets with these brands in partnership with their respective Brand Managers. In addition to cultivating new brands, the Innovation Brand Manager is responsible for keeping the innovation pipeline full of future NPD opportunities.

What's In It For You

We’re committed to our employees and work hard to prove it. For starters, we’re offering $127,412 to $191,118 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details.

But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.

What You Will Do

• Work closely with the Research & Insights team to learn about the drinker and test new concepts
• Prepare quarterly presentations highlighting category trends and identifying potential white spaces
• Collaborate with cross-functional teams in both strategy and planning for new brand launches
• Analyzes market data, category trends, and consumer insights to identify new product white spaces
• Works with creative team to establish brand guidelines and communicate them to the broader team
• Must be willing to travel to Chico, CA frequently. Estimated travel is 25% or approximately 4 days/month.
• Must be willing to work non-standard hours, including some nights and weekends
• Develops positioning, concepts and brand identities for new product offerings
• Partners with the brewing innovation team to develop liquid targets and validate through testing
• Develops annual budgets, pricing guidelines and profitability targets
• Oversees the formulation, testing and deployment of new product launches throughout the process
• Be a student of the industry and keep up on to date on new products, consumer and flavor trends, etc.

Please Apply if You Have

Applications will be accepted until 11:59pm Eastern time on 7/27/23

Sierra Nevada Brewing Co. is an Equal Opportunity Employer