Brand Marketing Manager Jobs

Overview

Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

The American Heart Association has an excellent opportunity for a Brand Marketing Manager in our National Center office located in Dallas, TX. The location for this position is flexible and home based .

Responsibilities

This position is responsible for developing integrated marketing communications plans, managing campaigns and overseeing the execution of assets for the Women and Kids Portfolio to help advance market objectives, brand and impact goals. Marketing planning responsibilities may include management of paid advertising campaigns, audience targeting and persona development, integrated channel mix, defined KPIs, execution and performance analysis within each plan. Responsible for collaborating with peers and cross-functional teams (Consumer Health, Communications, Social, Digital, Creative to name a few) to deliver consistent messaging, content and assets across all channels. Responsible for building and maintaining relationships with all stakeholders to meet the business needs and successfully implement assigned marketing plans.

Essential Job Duties:

• Implements tests and key learnings through internal cross-functional and external partnerships to continually optimize and monitor channel performance and audience engagement and conversions.
• Collaborate with internal teams, agencies/vendors and external strategic partners to implement, and ensure planned assets are distributed in alignment with overall marketing strategies across owned, paid, and earned channels (with Communications) that engages the targeted audiences and increases conversions. Recommend new opportunities to leverage existing channels or pilot new channels.
• Develop, implement and execute marketing and campaign plans. Lead creation of marketing and creative briefs, project management framework, and toolkit deliverables.
• Document and analyze campaign performance such as effectiveness, opportunities and lessons learned to inform future optimization recommendations. Collaborates with analysts and cross functional teams to develop and present performance insights and recommendations for future optimizations and next steps of assigned marketing campaign.
• Manage budget, measurement, and invoicing process.

Qualifications

• Bachelor's Degree in Marketing and Communications Degree or related area
• Excellent project management skills, including the ability to track and meet deadlines over multiple concurrent projects.
• Ability to capture audiences with compelling narratives and possesses excellent deckbuilding and written/verbal communication skills
• Ability to work collaboratively with all stakeholders – business, creative, media, legal, science, internal partners, and product owners. Ability to manage and influence without direct authority
• Experience developing and managing integrated marketing campaign budgets and billing processes
• Five (5) years of the following experience:
• Ability to develop and analyze conceptual strategies and recommend changes to optimize marketing performance
• Experience in developing integrated marketing strategy and managing campaigns, and analyzing performance to address business needs
• Experience in working with multiple vendors/partners (internally and externally) with critical timelines and multiple project requirements

Preferred Qualifications:

• Experience with creative design programs, including Adobe Illustrator and InDesign, Canva
• Experience in marketing that targets broad consumer audiences

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.

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Location US-TX-Dallas

Posted Date 11 hours ago (5/18/2023 6:52 PM)

Requisition ID 2023-10629

Job Category Marketing, Communications & Public Relations

Position Type Full Time

Location: TX-Dallas