Writer, Brand And Experience, Marketing

Marketing plays an important part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that builds awareness of our brand and affinity for the range of our journalistic offering. Above all, we aim to be timely, straightforward and relevant in our marketing—illustrating in creative ways how The New York Times can enrich the lives of our readers.

About the role:

The Writer, Brand and Experience, is an important contributor to our in-house marketing team, tasked with communicating the range of our offering and the value of a Times subscription. You will report to a Senior Writer. As a Writer on the team, you will be expected to deliver exceptional messaging and world-class copy that is attention-grabbing and incisive while always being on brand and on brief. You will work with in-house marketers and designers to bring campaigns and marketing initiatives to life. You will also work cross-functionally with the product and product design teams to deliver high-quality UX writing on digital surfaces. We will look to you to bring a novel approach to copy that stands apart.

What you’ll do:

Daily, as a Writer, Brand and Experience, you will write for two key areas of marketing: UX and subscriber experiences. For UX writing, you will work with marketers and product designers to ensure that key spaces in the Times’ digital product—landing pages, paywalls, in-app messages, etc.—showcase the best combination of smart and impactful copy all while conforming to our brand standards. You will work quickly, jumping from project to project as the product team’s sprint schedule dictates.For subscriber experiences, you will focus on communicating the value of The Times to our subscribers.

This means creating and delivering thoughtful copy that showcases The New York Times in full and our subscription benefits, including our extensive audio offering, our slate of newsletters and our ever-evolving array of new product features. You will speak to subscribers throughout their journey, from those who just decided to subscribe to our most tenured cohorts, always finding something new and insightful to say about the Times and continuously reminding them about the value of their subscription.

Key Responsibilities:

• Be a dependable and trustworthy teammate to graphic designers, product designers and marketers, engaging frequently in group collaborations and discussions always with the aim of producing better work.
• Stay up-to-date on the latest in Times journalism across all of our products and offerings.
• Deliver clean, creative, effective and smart copy, on time and on brief.
• Take a proactive approach to skill development. Immerse yourself in Times style until you become an expert; seek mentorship within the writing team and the company to always be improving as a writer.

Basic Qualifications:

• Experience working with a DTC subscription brand.
• 5+ years of experience writing UX and engagement-oriented copy across all channels, including and especially all digital surfaces, email and display.

Preferred Qualifications:

• Belief in the value of journalism; we hope you enjoy reading, watching and listening to journalism, and have curiosity and excitement about the work and our company.
• Impeccable writing skills with the ability to express ideas clearly, succinctly and compellingly.
• Expertise and deep understanding of trends in advertising, branding and media, and culture.