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Manager, Impactful Brand Experience - Home & Personal Care
Company | Colgate-Palmolive |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage,Manufacturing,Retail |
Expires | 2023-05-21 |
Posted at | 1 year ago |
No Relocation Assistance Offered
- Inputs on internal sharing and customer presentations as needed
- Be a champion of new ways of working, Colgate’s leadership principles and building strong relationships across all areas of the organization including being a resource to global marketing and divisions as needed.
- Accountable for brand guideline development, evolution and socialization across the organization ensuring Optic White shows up consistently across all touchpoints.
- Leads execution, measurement and optimization of key tactical plans including influencer, PR and social in partnership with our agencies and internal SMEs.
- Serve as the IBE lead for the at-home-whitening go to market team, ensuring successful launch of all new innovation.
- Lead content development across paid, earned and owned channels including website content, how-to resources, AR tool optimizations, etc including monitoring measurement and recommending and leading optimizations.
- Lead support for key tentpole events such as Prime Day, Turkey 5, etc including working with internal Amazon lead and agency partners to deliver key assets i.e. lead up advertising, livestreams, etc.
- Supports manager in IBE activation planning and execution process as needed from brief to execution.
- Thrives in fast paced work environment with daily real time changes in plans, funding and direction based on business needs
- IBE and brand champion across the organization and agency partners
- Ensuring vendors / agencies are delivering on commitments
- Embedding IBE mindset across the organization
- Deep Channel, Customer, and Category Knowledge
- Strong organizational skills
- Ability to contribute, influence and work effectively in a cross-functional matrixed organization
- Analytically inclined with the ability to link seemingly disparate pieces of information
- Minimum 8+ years of experience in CPG, Sales, Shopper Marketing, eCom, Marketing or creative agency
- Detail oriented, reliable, resourceful and driven for results
- Travel: 10%
- Strong interpersonal and communication skills. Able to effectively present ideas and concepts to groups of varying levels internally and externally
- Self-starter, independent thinker, action oriented, and passionate about brand/media/creative development
- Solid project/program management skills
- Ability to work independently, multi-task and prioritize/work effectively under pressure
- Curiosity, creative thinking and problem solving skills
- Strong strategic business acumen and marketing capabilities
- Bachelor's degree required
- Ability to handle ambiguity
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