Manager, Impactful Brand Experience - Tom's & Hello

No Relocation Assistance Offered
# 152642 - New York, New York, United States

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

The Impactful Brand Experience (IBE) Manager for Tom's & Hello is responsible for collaborating with IBE subject matter experts, omni commerce teams, brand, finance and outside agency resources to drive strong media activations that help drive growth, brand distinctiveness and improve brand user experience along the consumer journey. Integral to the success of this position is a growth mindset and the ability to work through ambiguity with all levels and roles within the organization from brand to omni commerce to global to other teams, such as third-party vendors and creative agencies. This person will have a strong pulse on what’s new and trending in media with an ability to identify new areas of opportunity for the business.

What you will do

• Leads execution, measurement and optimization of key tactical plans including influencer, PR and social in partnership with our agencies and internal SMEs.
• Inputs on internal sharing and customer presentations as needed
• Supports manager in IBE activation planning and execution process as needed from brief to execution.
• Lead content development across paid, earned and owned channels including website content, how-to resources, AR tool optimizations, etc including monitoring measurement and recommending and leading optimizations.
• Serve as the IBE lead for the at-home-whitening go to market team, ensuring successful launch of all new innovation.
• Be a champion of new ways of working, Colgate’s leadership principles and building strong relationships across all areas of the organization including being a resource to global marketing and divisions as needed.
• Lead support for key tentpole events such as Prime Day, Turkey 5, etc including working with internal Amazon lead and agency partners to deliver key assets i.e. lead up advertising, livestreams, etc.
• Accountable for brand guideline development, evolution and socialization across the organization ensuring Optic White shows up consistently across all touchpoints.

Job Complexity:

• Embedding IBE mindset across the organization
• IBE and brand champion across the organization and agency partners
• Thrives in fast paced work environment with daily real time changes in plans, funding and direction based on business needs
• Ensuring vendors / agencies are delivering on commitments

Required Qualifications:

• Ability to contribute, influence and work effectively in a cross-functional matrixed organization
• Deep Channel, Customer, and Category Knowledge
• Bachelor's degree required
• Analytically inclined with the ability to link seemingly disparate pieces of information
• Curiosity, creative thinking and problem solving skills
• Ability to handle ambiguity
• Detail oriented, reliable, resourceful and driven for results
• Self-starter, independent thinker, action oriented, and passionate about brand/media/creative development
• Minimum 8+ years of experience in CPG, Sales, Shopper Marketing, eCom, Marketing or creative agency
• Solid project/program management skills
• Ability to work independently, multi-task and prioritize/work effectively under pressure
• Travel: 10%
• Strong interpersonal and communication skills. Able to effectively present ideas and concepts to groups of varying levels internally and externally
• Strong organizational skills
• Strong strategic business acumen and marketing capabilities

#LI-Hybrid

Salary Range $112,000 - $164,850 USD

Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, Colgate-Palmolive offers a performance based bonus and competitive benefits package.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine please visit http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.