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Vp Product Marketing Manager (Onsite Redwood City)
Company | Anomali |
Address | Redwood City, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage |
Expires | 2023-08-07 |
Posted at | 10 months ago |
Position Summary
- Day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally
- Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Anomali
- Develop and curate campaign and sales enablement assets including presentations, videos, demos, solution maps, white papers, data sheets for learning purposes
- Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities
- Educate the market about Anomali’s value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content,
- Manage the marketing product launch process, including acting as an evangelist for new product capabilities
- Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers/partners
- Deep understanding or the security market and competitive landscape
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications
- Able to coordinate across many teams and perform in fast-moving environment
- Experience building trusted relationships with executive sponsors and end users
- Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus
- Uses data to measure results and inform decision making and strategy development
- Proven record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment
- 15 + years of experience in product marketing and related marketing functions in the software industry, preferably within the cyber security field / SAAS required. Combination of public company and VC backed experience is a plus
- Technical background or clear understanding of a product lifecycle
- Track record in building new categories and or pivoting categories
- Business acumen - Deep understanding of the cyber security market, SaaS products, and experience driving revenue in a product marketing organization with the ability to draw from personal experience to make recommendations
- Analytical and instinctual - Compares information from multiple sources to identify core issues. Uses data to make decisions but also understands that instinct plays a part in innovating. Always uses good common sense
- Excellent communication skills, able to present, negotiate and influence at C-level. Exceptional networking, relationships building and influencing skills
- Communicates and influences - Clearly communicates information and ideas to individuals and teams in an articulate, focused, and compelling way
- Willing to offer intellectual mindshare. Executive presence and mindset, with the ability to roll up sleeves when necessary
- Builds and maintains high performing teams - Attracts, develops, engages and retains talented team members by creating an environment where people can realize their full potential
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