Product Marketing Manager Jobs

Pair of Thieves is a basics brand that takes pride in creating high-quality, freshly designed, multi-functional products that get you “Ready for Everything.” Today, our products can be found nationwide at major retailers, high-end boutiques, and department stores.

The Role:

The (Senior) Product Marketing Manager is an integral part of the Product Marketing Department, supporting profitable growth on assigned product portfolio by ensuring on-time delivery of seasonal product initiatives, consumer research, category analysis, retail presentations and sales and financial analysis. This role will report directly to the Director of Product Marketing.

Product Strategy and Life Cycle Management:

• Develop and present quarterly business review tracking performance of all programs in total and with key accounts in order to effectively manage programs and to identify trends that may impact longer-term performance.
• Collaborate with Brand team to analyze category trends including key product attributes that impact consumer behavior.
• Recommends strategies to drive category growth and extend life cycle of existing products including new products, product improvements, pricing and promotions.
• Collaborate with cross-functional teams to create a competitive analysis of existing key accounts and strategic halo accounts two times a year.
• Maintain sales performance on assigned portfolio in aggregate of all accounts.

Retail Presentation:

• Collaborate with sales, brand and retailer marketing teams to drive account level initiatives that support sell-thru.
• Manage the sales samples process in coordination with creative and product development teams.
• Create and on-board cross-functional teams on all creative briefs related to all packaging projects, point of sale signage, and fixture creation. Provide tracking status on all open projects.
• Develop sales collateral in collaboration with sales, brand, merchandising and creative teams to deliver presentations that support POT seasonal growth strategies and reinforce the brand’s position (includes sales presentations, catalogs, etc.).

Consumer Research:

• Develop and disseminate research summaries to appropriate cross-functional team members.
• Manage relationship with research partners, developing annual research plans that support cross-functional insight needs to develop product, creative, and consumer messaging needed to drive awareness, consideration and conversion.
• Lead all consumer research on assigned product portfolio, working cross functionally and externally to ensure projects effectively and efficiently provide insights required.

P&L Management:

• Lead cross-functional teams in the disposal of excess inventory.
• Collaborate with sales teams to develop retail strategies to drive sell-thru.
• Partner with sales, product and finance teams to manage account level P&Ls to ensure POT maximizes profitability on a product, category and account level.
• Manage approved trade spend.
• Maintain product detail sheets to include latest pricing, costs, fabrication and trim details.

Project Management:

• In collaboration with other internal stakeholders, the product marketing manager will support seasonal development projects by tracking development of key projects outlined above.
• Lead recurring cross-functional tracking meetings to review project status to ensure timely completion and that all teams are aware of any strategic changes.
• Develop and distribute project tracking report to key shareholders including leadership team on a monthly basis.

You are a:

• Superstar presenter, confident in talking about the brand and your work.
• Collaborator, working with those you need to get the job done.
• Savvy marketer, with an appetite for cultural, social and fashion trends.
• Solutions-oriented self-starter, adept at juggling multiple projects at once, and owning them end to end.

Qualifications and Requirements:

• Experience with P&L management required.
• Proven relationship management and leadership qualities.
• Advanced PowerPoint and Excel skills (required). Keynote preferred.
• Bachelor’s degree in marketing or related degree program is required. MBA preferred.
• Experience with NPD data a must.
• Strong strategic and analytical thinking, with the ability to draw conclusions from data, communicate and present actionable insights.
• Excellent communication and presentation skills.
• Agile and willing to pivot with an evolving business while focusing on key marketing priorities.
• Minimum of 5+ years of experience in marketing; Basics apparel experience is preferred. CPG industry is a plus.