Marketing Manager, New Product Launches, Commercial Marketing

Summary

The people here at Apple don’t just create products – we build the kind of wonder that’s revolutionized entire industries! It’s the diversity of our people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it!

Apple’s Commercial Marketing team is seeking a Marketing Manager to drive the strategic development and execution of marketing campaigns for new product launches at Apple Retail - across apple.com, in the Apple Store app, and in over 500 stores globally.

We are looking for someone who has experience in developing and managing innovative campaigns that drive awareness, acquisition and loyalty across digital and physical channels. Prior experience with product launches in a multi-channel Retail environment is crucial... and a love for working in an ever-changing environment is a plus!

Key Qualifications

10 years’ marketing experience, client or agency side
Product launch experience within the Retail sector (online and stores)
Experience leading all aspects of physical and digital marketing touchpoints in stores
Strong understanding and comfort working with interactive/outbound marketing channels (e.g. email, push, paid media)
Able to adapt approaches for every marketing touchpoint to deliver solutions that achieve business objectives and meet customer needs
Able to prioritize multiple projects, work quickly and deliver work on aggressive timelines
Validated experience leading, handling and measuring large-scale marketing initiatives
Able to work independently and with ambiguity to progress work or develop new insights
Strong program and project management skills
Able to home in on business challenges, apply insights, discuss and debate ideas, and develop an informed point of view
Able to connect dots across information, work streams, and people to inform the work
Adept at solving problems and delivering results through negotiation, tact and subtlety
Able to develop clear, concise marketing and creative briefs
Experience working in a global organization on multi-market, multi-language projects
Extraordinary storyteller with strong written and verbal communication skills; strong at building and delivering compelling presentations
Curious, self-starter
Able to engage and influence partners at all levels

Description

As Marketing Managers, we rely on deep experience to implement campaigns from strategy and concept to production and delivery. We turn new insights into a concrete plan that scales globally. We use consumer insights, critical thinking skills, business objectives and creativity to ensure all work engages customers while delivering on business goals. We have the interpersonal skills of project managers, the attention to detail of a designer, and the ability to converse fluently with product, business, operations and creative teams. We use interpersonal skills to build relationships and collaborate with a global cross-functional team. We socialize ideas and work with partners world-wide to get input and consensus. We balance multiple workflows, deliver projects on aggressive timelines, and coordinate sophisticated information so it’s clear, concise, and digestible.

Education & Experience

Bachelor’s degree in relevant subject preferred but not required

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,100 and $263,800, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Role Number: 200489808