Director Of Lifecycle Marketing

About Pacaso

Pacaso exists to enrich lives by making second home ownership possible and enjoyable for more people. Our innovative co-ownership model is the easiest, smartest and most responsible way for people to experience the joy of a second home. We provide all the benefits of true ownership without the hassles through our simplified financial structure, easy and equitable scheduling, and dedicated local property management.

Founded by former Zillow executives, Pacaso has secured more than $215 million in growth financing and is valued at $1.5 billion. In March 2021, Pacaso achieved unicorn status (a valuation of $1 billion) faster than any other company in the United States. We have been featured in The New York Times, Wall Street Journal, Fortune, Forbes, CNBC and more.

Pacaso is a certified Great Place to Work, is #6 on Glassdoor's 2022 list of Best Places to Work, is one of LinkedIn 's top startups of 2022, and was ranked on Fortune's Top 100 Small and Medium Workplaces list 2021- 2023.

www.pacaso.com

About This Opportunity

Pacaso is seeking a customer-obsessed marketer to lead the company’s Lifecycle and Cross functional customer journey strategy. This role will own the vision, prioritization and execution of high impact multi-channel lifecycle marketing initiatives. This individual should be confident in their skills to optimize existing programs as well as have an infinite mindset to drive long term program success.

The Director, Lifecycle Marketing will work closely with our product, sales and content teams to conceptualize and execute on creating an optimal customer journey designed to drive maximum engagement with the sales funnel and overarching brand experience. This individual will be successful if they are results driven, understand the customer journey, pain points, and if they can discover the best content to deliver to the customer at the right time to increase conversion. The optimal candidate is an innovative self-starter, impactful in sales-driven organizations and has an appetite for long term program development and team development.

What You’ll Do

• Lead an agile, high-performance, data-driven team responsible for core business KPIs
• Work with cross functional stakeholders to define highest priority initiatives, and lead roadmap discussions to ensure prioritization of initiatives impacting the customer journey and lifecycle team
• Partner with Data Science to define and refine customer journey stages and optimal conversion strategies
• Innovating to enhance consumer experience and communication strategy
• Foster a supportive team environment helping remove roadblocks and enabling team member professional development
• Partner closely with Product teams, Revenue Teams, Ops and Analytics
• Ensure the right mix of new initiatives and optimization to improve program performance, defining benchmarks and following a data-informed experiment process
• Deliver well organized performance read-outs including results, insights, & learnings
• Lead a team of Lifecycle and Content marketers to deliver engaging programs across user personas and champion a best in class lifecycle strategy across the business
• Define quarterly and annual strategies and goals for the Lifecycle vertical and lead day to day prioritization for high impact initiatives
• Establish customer-centric KPIs, clear goals and an operating model that delivers against performance goals
• Design a strategy to effectively move customers throughout the various stages of their second-home journey, focused on designing, innovating and executing always-on marketing to deliver growth to the business for a product that has a long consideration cycle
• Plan, build, and execute marketing campaigns as needed to support high priority initiatives
• Lead the Marketing Technology strategy dedicated to nurturing a large cohort of Pacaso users through email, push notifications, SMS

You'll be a great fit if you have

• Bachelor’s Degree in a related field or equivalent
• Passion for innovating with AI, and a POV on how AI impacts lifecycle strategy
• An understanding and passion for recognizing emerging trends, creative excellence, and new technologies
• A proven track record of leading a high performance cross-functional team in a multi-matrixed environment
• Success navigating autonomous,agile, and fast-paced environments
• 10+ years of relevant customer marketing and lifecycle experience
• A comprehensive understanding of marketing, lead gen, advertising, technology and application of data science

You’ll love working at Pacaso because of our ...

• Generous home office stipend and monthly cell phone reimbursement.
• Unlimited, flexible PTO for exempt employees.
• Amazing remote-first team and culture.
• Competitive salary and stock options.
• Excellent medical, dental and vision insurance.
• Quarterly remote team building events and L&D opportunities.
• Sponsored memberships to One Medical, Ginger and Carrot.
• Paid maternity and paternity leave.
• 401(k) to help you save for the future.

Pacaso encourages applications from people of all races, religions, national origins, genders, sexual orientations, gender identities, gender expressions and ages, as well as veterans and individuals with disabilities.