Vp Brand Strategy Jobs

WE'RE HERE TO BRING DELIGHT TO THE WORLD OF NUTRITION

OLLY is a fast-growing company working to bring simplicity and delight to the world of nutrition. Yes, stuff like vitamins and probiotics. We see only upside in the opportunity to transform the category experience. Not only that, we believe you can't have happy without healthy. And isn't true happiness where it's at? So we've made it our personal mission to help people make healthy choices by making it easier than ever for them to get better nutrition into their daily lives. We're super passionate about the work that we do and we're on the hunt for a fellow self-starter to join our ambitious bunch.

We hope you'll indulge us as we toot our own horn a little. We currently have over 40 products sold nationwide at retailers including Target, CVS, Safeway, Whole Foods, Walmart and many more. We got off to a fast start and have already been recognized as a successful, transformational brand in both the supplement and nutrition categories. As you can imagine we need more rock stars to help us continue the pace as we have high hopes for our future.

OK, one last tidbit or two - in 2019 we joined our friends over at Unilever to help us grow OLLY into a global brand. We are also a B-Corp, so doing social good is built into our DNA and we're headquartered in the heart of San Francisco with a culture that reflects the friendly, optimistic and health-minded values of the brand. Our goal is to build a uniquely special company and brand that will make us all proud!

But Enough About Us Let's Talk About You

You are welcome at OLLY for who you are, no matter where you come from, what you look like, or what healthy means to you. Our products are for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and shine. So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find our inspiration to help people be happy from the inside out.

THE ROLE: VP Brand Strategy

Reporting to the CRO, the VP Brand Strategy will serve as a key member of the Brand Impact Group Leadership Team (BIG LT) by leading base business initiatives, innovation strategy and setting learning agendas in order to deliver against company growth objectives in the supplement category and beyond. They will oversee a growing ten-person team of insights experts, data analysts and brand strategists and be responsible for crafting a multi-year strategy to grow OLLY in support of our brand purpose while simultaneously leading the cross-functional business unit team to execute the operating plan. This role will also partner closely with the Sales Strategy team to support customer-level growth.

Key Responsibilities

• Influence the 3yr Plan by building cohesive action plans to effectively defend against competitive threats, fuel key growth accelerators and step change the business
• Collaborate with Sales Strategy team to create compelling brand and category stories to expand distribution and secure new item sell-in, attending key customer Top 2 Tops as relevant
• Manage the cross-functional business unit team of directors, ensuring business is on track to meet OKRs, resources are appropriately deployed and plans are optimized to adjust to a dynamic environment
• Lead learning agenda development – from leveraging MMM learnings in order to optimize budget to identifying underserved communities to adjust go-forward strategies – in order to meet both short and long-term objectives
• Ensure OLLY is leading growth in key VMS segments – Sleep, Mood, Digestive Health, Beauty, Kids, Immunity, etc. by deploying effective base business strategies to drive HHP gains, repeat growth and foster brand advocacy
• Lead the Brand Strategy Team, developing talent, creating and optimizing processes and building the organizational infrastructure to support a $1B brand
• Partner with the BIG LT to create and deliver against OKRs, including managing against revenue and profit targets while cultivating an inclusive environment reflective of our company values
• Lead multi-year innovation strategy from ideation through commercialization, delivering on profitability, sustainability and top line targets
• Partner with BIG LT to create cohesive, purpose-driven 360 support plans for new items, base business growth and strategic pulse periods that generate consumer trial, repeat and loyalty

THE CANDIDATE

You have 15-20 years of brand management experience in the CPG industry, ideally in the Supplements space. You’ve led cross-functional teams, managed complex strategic initiatives and executed operating plans to deliver on financial objectives. You have a passion for brand building, love working in dynamic environments, embrace ambiguity and thrive in a fast-paced entrepreneurial culture. You are a self-starter, data-driven strategist and never afraid to challenge the status quo. This role reports into the CRO and will lead a team a team of 9 (5 direct reports) while also running a cross-functional business unit team of 10+ directors responsible for the execution of the annual operating plan.

CAPABILITIES + SKILLS REQUIRED

• Ability to build consensus across departments with a passion for problem-solving, collaboration, digging into the details and rolling up sleeves to make things happen
• Robust analytical skills with experience in driving the P&L and successfully leading cross-functional teams through challenging business environments
• Expert storyteller with the ability to translate data into insights and distill disparate learnings into cohesive plans to drive the business – capitalizing on opportunities and mitigating threats
• Deep experience with product innovation – from blue sky brainstorming to formulation of effective go-to-market strategies and execution of in-market optimizations
• An inclusive leader with strong communication skills, a passion for team development and a high degree of comfort in giving and receiving constructive feedback
• Knowledge and experience in working with all mass trade channels (Grocery, Drug, Mass, Natural, Specialty, E-Commerce) and securing alignment from buyers in customer meetings
• 15-20 years of total Brand Management experience in Consumer Packaged Goods (consumables)
• Sharp organizational skills and the ability to multi-task and thrive in a dynamic, deadline driven environment

What To Expect During The Interview Process

• Round 2: 2-3 conversations with team or cross functional Ollies
• Final Round: Homework*
• At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as possible so that we can evaluate and provide other options that work for your needs
• Initial video screen with a member of our Talent team
• Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team

THE DETAILS

LOCATION: San Francisco, CA – priority will be given to local candidates; relocation expenses provided

HOURS: full time, exempt (salary)

MANAGER: Chief Revenue Officer

PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.

The pay range for this position is $205,000- $235,000 dependent on experience. This position is bonus eligible and Long-Term Incentive eligible.

WHAT WE OFFER:

• 401(k) plan with Employer Match
• 100% Paid parental leave, Fertility + Adoption Benefits
• Hybrid Work + Wellness + Cell Phone Stipends
• And much more!
• Annual Bonus + Long Term Incentive Plan
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year
• 100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance
• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team
• Free product