Multicultural Marketing Manager, Brand Strategy

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

In this position...

The Multicultural Audience Marketing Communication Manager will lead the development of strategy and marketing activities for Hispanic, African American/Black, and Female consumers. You will leverage consumer and cultural insights to guide the growth of Ford relevance with these consumers and drive sales adoption. To serve in this, you will oversee two dedicated agency teams, and as the champion of these consumers, your audience and cultural insights will also influence the work of colleagues across the Ford brand at both National and Local/Dealer levels.

DIVERSITY, EQUITY & INCLUSION at Ford: https://corporate.ford.com/careers/inclusive-hiring/diversity.html

What You'll Do...

The Multicultural Audience Marketing Communication Manager leads the following:

• Serves as the Voice of the Customer for Hispanic, African American/Black, and Female audiences and cultural insights
• Brings cultural insights forward to aid other marketing colleagues across Ford Brand, Ford Blue, Retail and Experiential
• Develops go-to-market strategies to grow relevance and sales to these audiences
• Guides agency performance and assessment
• Acts as key interface to internal services/areas of excellence including, Employee Resource Groups, FordCredit, Ford Fund, DEI team, Media Communications.
• Leads multicultural agency teams at Zubi and UniWorld Group in the execution of these strategies
• Managing marketing coordination across national, regional, and local working w/our dealer marketing lead as well as dealer groups (and key contact for our Minority Dealer Association)
• Working with the Head of Brand Content to lead content development across channels for each focus audience (Paid, Owned, Earned)
• Collaborates with Media manager by development of content to support dedicated multicultural media buys

Development Opportunities:

• Learn about Ford’s dealer network and help guide their efforts in multicultural marketing.
• Ground floor innovator to rethink Ford’s approach towards multicultural marketing and communications, services, and experiences.
• Gain a deep understanding of Ford’s U.S. business, brand health and strategy.
• Act as the subject matter expert to help provide opportunities to influence the outcome of projects and strategies outside of direct responsibility.
• The Multicultural Audience Marketing Communication Manager role provides a highly visible opportunity to network across all aspects of Ford U.S. Sales and Marketing, including Brand/Consumer Marketing, Services Marketing, Field Operations, CKS, GDIA and OGC as well as regularly interact with Executive Leadership and key Dealer committees.

You'll have...

• Experience leading agency teams and/or collaborating with agency teams
• 5+ years of experience in Advertising, Marketing, PR/Communications
• Travel to Detroit and NY to attend marketing activities is required (less than 15%)
• Excellent communications skills with ability and comfort presenting to Executive Leadership
• Experience in multicultural marketing & demonstration of cultural fluency with Hispanic, AA/Black, and Female audiences
• Bachelor's degree in Marketing, Communications or Business
• Self-starter with ability to guide projects with limited supervision and providing project updates along the way.

Even better, you may have...

• Fluency in Spanish – reading, writing, and speaking strongly preferred
• Previous experience as a member of ERG/BRG highly desired

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Established and active employee resource groups
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Immediate medical, dental, and prescription drug coverage
• Paid time off and the option to purchase additional vacation time.
• Tuition assistance
• Vehicle discount program for employees and family members, and management leases
• Paid time off for individual and team community service

For a detailed look at our benefits, click here:

https://clicktime.symantec.com/15tpDLMRJxLowsMbdejfK?h=m5cguIsctRgloy3M0eNDdXB1XCTXk8rS-8LqFUKdKAM=&u=https://fordcareers.co/LL6NonHTHD

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.