Vice President For Marketing & Communications

Job Title

Vice President for Marketing & Communications

Agency

Texas A&M University

Department

President, Texas A&M University

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & identities. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

Who we are

The Division of Marketing & Communications are the storytellers of Texas A&M University. We are the champions promoting and protecting the A&M culture, vision, and mission. We achieve this goal through:

• Marketing - We manage high-impact advertising campaigns and recruitment efforts.
• Creative Services - We establish and transform the Texas A&M University brand through graphic design, photography, video, and other visual strategies.
• Communications - We work with peers across campus to develop, distribute, and assess messaging about Texas A&M's global impact in preparing future generations of leaders and improving lives through discovery and outreach.
• Brand Management - We protect the brand by maintaining the University’s Brand Guidelines and providing tools and resources for our campus partners.
• Media Relations - We produce and share news and stories that enhance the reputation and visibility of the university.

What We Want

The Vice President for Marketing & Communications is responsible for: leadership for the full suite of communications & marketing functions, including all university-wide brand management, media relations, public affairs, crisis & issues management, internal and leadership communications/social media, community relations, digital communications, and thought leadership activities.

What you need to know
Salary: Compensation will be commensurate to selected hire's experience.
Cover Letter/Resume’: A cover letter and resume’ are strongly recommended. You may upload these documents on the application under CV/Resume.

Required Education and Experience:

• Bachelor's degree in Marketing, Communications, Public Relations or related field.
• Ten years of marketing and communications leadership experience in a complex, centralized, large organization.

Required Knowledge, Skills, and Abilities:

• Ability to multi-task and work cooperatively with others.
• Ability to anticipate, develop, communicate and build consensus for a long-term vision, values, and strategies that focus and drive the organization.
• A strong grasp of the latest marketing and communications channels and trends (social media, interactive portals, etc.) and tactics for effective use of each.
• Must have an appreciation for the challenges and opportunities facing top tier comprehensive research universities.
• Proven ability to lead media relations, crisis communications, and issues management for a highly reputable, national enterprise.

Preferred Education and Experience:

• Prior experience aligning a marketing and communications function for optimal service and support within a highly centralized and diversified environment where multiple competing priorities must be considered.
• Advanced degree.

Responsibilities:

• Management and Supervision- Coach, manage, and mentor the team of marketing and communications professionals, building talent within the department and ensuring that the department is optimally structured to support university-wide communications functions.
• Core Message & Institutional Branding- Lead and coordinate University-wide efforts to develop and deliver core messages and effect institutional branding; promote the achievements of faculty, staff and students; and ensure a consistent, authentic, and coherent portrayal of the University, internally and externally.
• Marketing & Communications Plan- Work closely with the colleges, schools, and departments across the University to develop an integrated, comprehensive, and strategic marketing and communications plan that protects and enhances Texas A&M’s brand, influence, and reputation.
• External Communications- Define and drive the University’s external communications strategy by establishing effective relationships with top-tier media and proactively executing communications campaigns aligned to University goals.
• Operations- Manages all university-wide marketing and communications activities, including media relations; crisis and issues management; digital communications and social media; communications to current/prospective students and staff; donor/fundraising communications in conjunction with the University’s four affiliated organizations; leadership communications; public affairs; community relations; thought leadership; events/sponsorships; marketing communications; and brand management activities.
• Development and Events- Help to develop and organize special events, activate new sponsorships, and conceive of other potential business development and revenue generating activities. Performs other duties as assigned.
• TAMU Contributions- Cultivate opportunities for Texas A&M to contribute to issues of national debate, scientific research, health care, and other prominent topics at the intersection of education, government, and society. Develop opportunities for faculty to credibly serve as spokespeople and thought leaders. Serve as a trusted advisor and counselor to the President and university leadership team on all matters related to internal and external messaging, branding, and strategic communications. Coordinate closely with the Texas A&M University System leadership, including the Chancellor and his/her team, as appropriate.

Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.