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(Usa) Senior Manager I, Brand Management, Ecomm
Company | Walmart |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-05-15 |
Posted at | 1 year ago |
In addition to base salary, Walmart total compensation may also include bonus incentives, stock options, and more.
- Lead in the development of Bonobos' social media strategy, and in creating the blueprint for how Bonobos' branded social channels and corresponding landscape express the brand
- Cultivate a robust network of micro- and nano-influencers to create UGC and amplify the brand in the social media space
- Collaborate with the Brand and Creative teams in developing brand-led content that align with creative seasonal productions but with more social-first lens
- Manage social media budget
- Define and manage social-relevant KPIs and metrics aligned with business and brand goals
- Build and develop content buckets aligned with integrated marketing channels and product focus / strategy
- Define the role of each social media channel and corresponding audience, influencers, and ecosystems
- Build a strong foundation for community management with a focus on engaging and expanding on conversations with external audiences
- Align key tent pole moments for the brand and develop social content calendar aligned with overall marketing and product calendar
- Drive brand awareness and introduce Bonobos to new audiences while building engagement and loyalty to our overall customer base.
- Collaborate with the Brand team in defining and developing creator-led content: identifying strong creators for Bonobos that are plugged-in to brand-relevant trends and building a network of influencers to create strong content for both platforms
- Ability to develop, manage, and monitor KPIs aligned with business and brand strategic objectives; translate insights into actions
- Strong communication skills to unlock new and improved ways to message the brand and reach new audiences and move the needle through engaging content
- Demonstrated expertise in significantly increasing brand awareness, amplifying brand desirability, and building highly-engaged communities
- Ability to multi-task in a fast-paced environment and strong in prioritizing across multiple projects
- A positive "all-hands-on-deck" attitude and willingness to get the job done
- A bachelor's degree in Marketing, Communications or relevant Liberal Arts field
- "Live and breathe" social media - finger on the pulse of the cultural trends and always finding creative ways for the brand to engage authentically in key moments
- Effective management of social marketing budget across brand, product, community and influencer objectives
- Excited and eager to take a lead role in building and transforming the social media capabilities of an exciting brand and collaborating with a strong brand and marketing team, as well as social content makers, influencer marketers and the broader community
- A minimum of 5 years of relevant experience in Social and Brand or Integrated Marketing
- Stock equity incentives
- Regional Pay Zone (RPZ) (based on location)
- Stock equity incentives
- Regional Pay Zone (RPZ) (based on location)
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