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The North Face: Creative Director, Global Brand Marketing
Company | The North Face, a VF Company |
Address | Denver, CO, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Apparel and Fashion,Marketing Services |
Expires | 2023-07-27 |
Posted at | 11 months ago |
Join the North Face Family
- Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
- Protect the places where we live, play, and operate.
- Empower exploration and the thrill of the unknown for as many people as possible.
- Partner with cross functional Global Brand & DTC business partners to establish campaign creative strategies / direction & content development while bringing our Creative Vision to life.
- Develop and inspire your direct reports focusing on their career development, as well as their increased ability to have more impact and influence in the TNF community.
- Convey complex information and persuade several diverse stakeholders / audiences across multiple channels.
- Own / drive best in class seasonal global brand campaigns, celebrating the innovative DNA of our brand, its rich outdoor heritage and authentic connection with our world of exploration.
- Own / drive cross functional efficiencies and effective brand marketing engagement to optimize internal / external resourcing.
- Own / drive high-output (best in class) global creative direction & execution strategies with internal and external partners in a consistent brand voice and tone.
- Own / drive team capabilities & individual talent though formal development opportunities and clear roadmaps for success.
- Lead the Brand Creative department optimization and effort(s) to ensure efficiency, project prioritization, and effective talent-utilization.
- Inform and drive senior management alignment on best practices in campaign creative, product marketing and seasonal marketing storytelling.
- Be a true product expert, focused on holistic, product-driven narratives that showcase our “Athlete Tested Expedition Proven” innovations, and everything adjacent, that enables our explorers to do the things we love, through elevated seasonal product collections & emerging technologies that define our brand in the outdoor space.
- Own / drive Global tools for seasonal DTC Digital Content and Experience teams to ensure seasonal consistency in voice and tone across multiple categories.
- Own / drive creative execution strategy, liaising with Global Brand Marketing, Brand Ops/PMs, GEO partners, Digital Marketing, and other business departments confidently.
- Inspire and motivate Brand Creative / team to create work that enables The North Face to continue as leaders in the outdoor space.
- Own / drive cross functional alignment on key campaign launch moments and seasonal business priorities in market.
- As an expert in the brand creative space, drive testing, data, and efforts to help improve existing team resources/output to ensure best practices and a consistent brand voice and tone.
- Own / drive ongoing creative partnership with Global Brand Marketing to maximize long-term potential of seasonal content and story flow(s).
- Lead a high output (best in class) team through collaborative engagement w/ a strong sense of urgency on meeting expectations, quality standards, creative exploration, innovation, and continuous learning via timely and effective feedback.
- Strong understanding of footwear & apparel marketing across gender.
- Demonstrated success in brand marketing experiences leading fully integrated brand campaigns.
- Broad theoretical knowledge or advanced knowledge of highly specialized fields and their interrelationships.
- Experience in managing a diverse and creative group of individuals and leading change based on purpose and values
- Experience in leading local & virtual teams.
- Demonstrated success as a conceptual thinker that understands complex issues and how to drive new concepts and creative solutions.
- Strategic leader with the proven ability to recruit, retain, motivate, and develop team.
- Demonstrated ability to show up as a Leader both formally and informally. Engage, inspire, and guide associates individually and as a collective team to drive business performance. Able to harness the power of a team to grow the business and deliver upon our strategy.
- Established concept visualization experience.
- International experience preferred.
- Demonstrated ability to work with and inspire a broad range of individuals to work towards a common goal.
- Deep consumer culture experience.
- Digital first mindset. Digital experience preferred.
- BA or BS degree in brand management & creative marketing, 10+ years minimum relevant brand experiences and 5+ years in management including leading a team.
- Demonstrated success in establishing best in class consumer experiences, product launches, collaboration, and break through consumer activations.
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