The North Face: Senior Manager, Global Sports Marketing Strategy

In our newly created role of Sr Manager, Strategy on the Sports Marketing team, you will be responsible for developing and executing the long-term strategy for the Sports Marketing function. You will play a pivotal role in enhancing the brand's presence in the sports industry and fostering meaningful relationships with athletes worldwide. This role sits in the Global Marketing function and reports to the Sr Director of Sports Marketing. This is an exciting opportunity to be part of a global brand that is passionate about outdoor exploration and adventure.

Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.

To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:

• Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
• Empower exploration and the thrill of the unknown for as many people as possible.
• Protect the places where we live, play, and operate.

Senior Manager, Global Sports Marketing Strategy

How You Will Make a Difference

What you will do:

• Ensure content showcases athletes' stories and experiences while strengthening The North Face's brand narrative.
• Work closely with the legal team to ensure athlete contracts are constantly updated to consider athlete interests in particular in the space of digital evolution and to protect the brand's interests.
• Global Athlete Plans:
• Identify new opportunities and partnerships within the sports industry to expand the brand's reach and relevance.
• Lead the development and execution of cross-functional product testing strategies and plans.
• Formulate and implement the long-term Sports Marketing strategy in alignment with the overall brand vision and business objectives.
• Develop strategic plans that leverage athlete partnerships to enhance brand awareness and drive business growth.
• Refine and deliver the Expedition process and briefs.
• Work in close collaboration with the brand creative team to align content strategies that amplify the impact of sports marketing initiatives.
• Content Strategy Alignment:
• Athlete Contracts and Benefits:
• Collaborate with the athlete management team to create individualized global athlete plans.
• Strategy Development:
• Develop and negotiate athlete benefits and partnerships that align with athlete needs and our brand's values and objectives.
• Collaborate closely with product development and marketing teams to ensure athlete feedback is effectively integrated into the product innovation process and our consumer-facing narratives.
• Cross-Functional Product Testing:

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills For Success

• Strong negotiation and contract management abilities.
• Demonstrated success in building and executing sports marketing strategies that drive brand awareness and business growth.
• Passion for outdoor sports and adventure, with an understanding of the outdoor industry landscape.
• Exceptional organizational and project management skills with a keen eye for detail.
• Excellent communication and interpersonal skills to build strong relationships with athletes, stakeholders, and team members.
• Bachelor's degree in Marketing, Sports Management, Business, or a related field (Master's degree preferred).
• Excellent leadership skills with the ability to lead and inspire cross-functional teams.
• Proven experience in sports marketing, athlete management, or related fields in the outdoor industry.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

We just have one question. Are you in?

Pay Range:

$110,592.00 USD - $165,888.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.