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Senior Art Director, Global Brand Creative

Company

The North Face
Address , Denver, 80206, Co
Employment type FULL_TIME
Salary $99,360 - $149,040 a year
Expires 2023-10-03
Posted at 9 months ago
Job Description
As the Senior Art Director, Global Brand Creative, your primary responsibility will be to ideate and drive outstanding concepts, visual strategies, and engagement across various mediums and channels. You will play a key role in supporting TNF’s global brand experience and direct-to-consumer (DTC) efforts as well as our partnerships with wholesale and specialty partners across different regions and markets. This position reports to the Creative Director, Global Brand Creative, ensuring alignment and collaboration within the global and regional creative teams.
Join The North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
  • Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
  • Empower exploration and the thrill of the unknown for as many people as possible.
  • Protect the places where we live, play, and operate.
Senior Art Director, Global Brand Creative
How You Will Make a Difference
What you will do:
  • Drive the development and execution of global brand campaigns and year-round creative needs, while celebrating the brand's innovation, rich heritage, and authentic connection with the world of exploration.
  • Conceptualize and develop visual concepts: Collaborate with cross-functional teams to translate marketing objectives and brand guidelines into compelling visual concepts, ensuring they align with the brand identity and resonate with the target audience globally.
  • Take ownership of and drive high-output (best-in-class) art direction and creative execution strategies for the global marketplace. This includes working closely with global and region-specific partners to ensure consistency in brand messaging, while leveraging local market insights and nuances to deliver impactful campaigns.
  • Amplify global campaigns by extending narratives with locally relevant insights.
  • Drive content creation and planning with a digital-first mindset, ensuring that creative output is optimized for different digital advertising platforms, including e-commerce, paid media, social media, and more.
  • Collaborate with stakeholders: Work closely with marketing, product, and other key stakeholders to understand project requirements, provide creative solutions, and ensure consistent brand representation across all touchpoints.
  • Lead a team & provide direction: Bring guidance and mentorship to the relevant teams (internal/external), fostering a collaborative and inspiring work environment while pushing the boundaries of creativity and innovation.
  • Oversee design projects: Manage multiple design projects simultaneously, from ideation to execution, ensuring deadlines are met and deliverables are of the highest standard.
  • Conduct working reviews and provide feedback: Review creative work and provide constructive feedback to ensure alignment with the artistic direction and brand guidelines.
  • Manage external vendors: Collaborate with external vendors, agencies, and freelancers to ensure the successful execution of projects, while maintaining strong working relationships.
  • Stay updated on industry trends: Keep abreast of the latest design and art trends, technologies, and best practices, and leverage them to enhance the brand's creative output globally.
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
  • Bachelor's degree in graphic design, fine arts, or a related field.
  • Proven experience as an Art Director or in a similar role, preferably in a global or multinational company.
  • A keen eye for detail and a passion for pushing creative boundaries while maintaining brand consistency.
  • Demonstrated expertise in creating visually stunning designs across various mediums, including digital, print, and experiential.
  • Strong understanding of market trends, consumer insights, and cultural nuances to create impactful and relevant designs.
  • In-depth knowledge of design principles, typography, color theory, and layout techniques.
  • Proficiency in industry-standard design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools.
  • Ability to collaborate effectively with cross-functional teams and external partners on a global scale.
  • Strong project management abilities, with the capability to prioritize tasks, manage multiple deadlines, and adapt to changing priorities in a fast-paced environment.
  • Excellent leadership and communication skills, with the ability to effectively articulate and present creative concepts to stakeholders.
  • Proven experience in successfully managing direct reports.
Educational position requirements: A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.
We just have one question. Are you in?
Pay Range:
$99,360.00 USD - $149,040.00 USD annually
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation:
You can review a general overview of each benefit program offered, including this year's medical plan rates on
www.MyVFbenefits.com
and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
R-20230712-0061