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Company | The North Face, a VF Company |
Address | Denver, CO, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Apparel and Fashion,Marketing Services |
Expires | 2023-07-27 |
Posted at | 10 months ago |
As the Director of the TNF Brand Creative Studio, your primary responsibility is to ensure the smooth planning, implementation, & execution of creative strategies that align with our global Creative Vision. In this role, you will shape, enable, & operationalize our creative strategy and approach for various brand & commercial opportunities, supporting year-round priorities, including seasonal brand / product campaigns. By doing so, you will play a vital role in delivering an outstanding TNF Global Brand experience, empowering outdoor enthusiasts to pursue their passions. This role reports to the VP of Brand Creative and involves close collaboration with TNF Brand Marketing Ops and business / channel partners to effectively achieve our objectives.
- Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
- Protect the places where we live, play, and operate.
- Empower exploration and the thrill of the unknown for as many people as possible.
- Building strong relationships with brand, product, and channel partners, as well as other business stakeholders, to facilitate strategic collaboration and achieve shared goals on behalf of Brand Creative.
- Assessing and enabling updated industry trends, emerging technologies, & best practices in creative marketing to drive innovation & maintain a competitive edge.
- Establish clear creative tools and enablement in support of a multifaceted global creative offence.
- Monitoring and evaluating the performance of creative initiatives, gathering insights & feedback to inform future strategies & improvements.
- Drive external onboarding processes, manage their work throughout the project, & oversee payments to ensure a successful partnership.
- Optimize operational efficiency to deliver global brand objectives on time & within budget.
- Define the project goals & ensure alignment with the overall brand strategy.
- Ensuring financial resources are allocated efficiently and effectively to support specific creative team initiatives. Including budget planning / resource allocation / cost monitoring / prioritization / functional accountability / evaluation & optimization / etc.
- Create seasonal staffing plans for Brand Creative projects in collaboration with the Brand Ops in yearly / quarterly planning.
- Drive support for Creative leads by ensuring effective participation in wall sessions and asset matrices with the latest information.
- Provide support for Brand Creative Directors on priorities across brand / business while managing conflicting agendas.
- Outline clear roles and responsibilities for all Brand Creative functions, teams, & individuals.
- Develop Creative team members by identifying stretch projects that provide growth opportunities. Offer coaching & mentorship to nurture their skills & help them reach their full potential.
- Facilitate effective communication within the Creative team through running weekly staff meetings. During these meetings, review project priorities, share learnings, & provide updates on HR-related topics.
- Proficient in utilizing tools such as Wrike, Slack, Coupa, Outlook for effective communication, collaboration, and project management.
- Possesses broad theoretical knowledge or advanced knowledge of highly specialized fields and their interrelationships.
- Manages a diverse and creative group of individuals, leading change based on purpose and values.
- Possesses established strategic project management experience and the ability to work with and inspire strategic partners.
- Demonstrates success in brand marketing, including fully integrated brand campaigns.
- Strategic leader with a proven ability to recruit, retain, motivate, and develop teams, both locally and virtually.
- Able to harness the power of a team to grow the business and deliver upon the organization's strategy.
- Demonstrates success as a creative thinker who understands complex issues and drives solution-oriented results.
- Engages, inspires, and guides individuals and teams to drive business performance, demonstrating leadership in formal and informal settings.
- Preference for candidates with international experience.
- Strong understanding of footwear and apparel marketing across genders.
- Exhibits success in establishing best-in-class consumer experiences, product launches, collaborations, and breakthrough consumer activations.
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