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The North Face: Coordinator, Retail Brand (Americas)
Company | The North Face, a VF Company |
Address | Denver, CO, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Apparel and Fashion,Marketing Services |
Expires | 2023-09-09 |
Posted at | 9 months ago |
As a member of the Americas Retail Brand Marketing Team, the primary responsibility of the Retail Brand Coordinator is to support creating efficiency in the marketing strategies and creative retail direction for the consumer journey at The North Face stores. Reporting to the Retail Brand Manager, the individual who will succeed in this role has a passion for creativity, is a self-starter, strong communicator, highly organized, and effective at working cross-functionally.
- Protect the places where we live, play, and operate.
- Empower exploration and the thrill of the unknown for as many people as possible.
- Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
- Own Campaign Recaps and Assessments – Assemble recap of each campaign that outlines execution photos, wins/opportunities, and product sales information. Communicate deck to internal RB/VM leadership teams.
- Manage Project Logistics – Support the management and maintenance of store distribution lists, be the expert on store-specific nuances, coordinate and communicate logistics and install details with agency, corporate, and in-store partners, determine and communicate shipping process from tracking to troubleshooting.
- New Store Openings and Special Projects- serve as the key partner by creating NSO needs lists, working with internal partners and external agencies to ensure accurate list of assets are communicated to appropriate teams in a timely manner. You will be working with teams such retail operations, construction teams, app team, email, and paid media as the marketing point of contact for communications.
- Seasonal Sign Pack –Support the creation of the seasonal sign pack in partnership with your leader by extracting signage needs from seasonal or evergreen approach strategy, creating and managing project Smartsheet with marketing needs and nuances, ensuring project deadlines are met by creative partners, and guiding proofing process through approval with cross functional partners.
- Assist With Seasonal Setups – Play an active role in the creative ideation process and workshopping for tools such as the Global Styling Guides, Visual Guidebooks, Mock Store exercises, and other relevant projects.
- Evolve and Maintain Marketing Best Practices Directives – Create and evolve evergreen documents pertaining to marketing best practices within the window and interior spaces, partner with VM team on document evolution related to seasonal strategy.
- Brand Point of Contact for Mall Groups- in partnership with store operations to support marketing needs at our mall partners to provide assets for emails, digital screens and other marketing opportunities in respective malls.
- Creative abilities balanced with an operational mindset.
- Passion for improving processes and outputs for the team with an eagerness to learn.
- Ability to thrive in a fast-paced environment, embracing flexibility and persistence as key operational qualities. Ability to self-start and fill in the gaps is a must.
- Ability to work in a cross functional environment and process feedback in a positive and solution-oriented way.
- Strong communication skills across multiple levels within the organization. Ability to articulate and direct in a concise written manner.
- Advanced software proficiency with Adobe Creative Suite (especially InDesign and Photoshop) and Microsoft Office tools. SketchUp skills are a plus.
- Understanding of holistic retail business concepts in buying, marketing and consumer experience. Knowledge of how the ecosystem works and the team’s role within.
- Experience building out documents and templates as frame for strategic work and project execution.
- Experience in executing visual merchandising initiatives, including window displays, mannequin styling, and campaign installations within the retail store environment.
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