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Company | Freshworks |
Address | San Mateo, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-07-13 |
Posted at | 10 months ago |
Company Description
- Manage cross-team dependencies, risks, and inform decision makers of appropriate trade-offs against development effort vs ROI.
- Proactively identify and resolve issues that block or reduce the team’s ability to meet business goals.
- Manage and optimize the performance of digital capabilities (free trial, chat, forms, lead flow management) to ensure continuous improvement.
- Drive effective collaboration, communication, and commitment across multiple groups with competing priorities.
- Drive conversion journey optimizations as well as testing and personalization backlog to improve site-wide and campaign conversion rate optimization (CRO).
- Adhere to Digital Product & Program Management team standards.
- Drive our chat program and roadmap to continuously analyze performance and inform areas of improvement in our chat experiences on the website.
- Measure and report on conversion journeys to distill insights and learnings that can be shared with stakeholders across broader Marketing, Sales, Product and Content strategy.
- Create and maintain internal user documentation, including supporting business logic and operational workflows.
- Identify opportunities with data and lead product vision for your area of responsibility to boost performance and conversion rate.
- Obsessively monitor performance and continuously report out on project health and indicators for success with stakeholders throughout the project life cycle.
- Responsible for E2E program management & execution of your roadmap.
- Collaborate cross-functionally with Web Strategist, User Research & Experience Design, Content Strategy, SEO, Front End Development, Product and Demand Generation to yield complete implementation plans, timelines and ensure requirements are translated into actionable roadmap and prioritized backlog to deliver results against your key objectives.
- Hands-on experience with demand generation, web intelligence platforms, optimization and testing platforms, conversational marketing software, AI, web analytics software, and CMS. Freshchat experience is a plus!
- Excellent written and oral communication skills including creating well-researched recommendation presentations for executive audiences and clear and persuasive stories, requirements, and proposals for collaborators
- Demonstrated ability to manage complex software projects, utilizing agile methodologies such as Scrum/Kanban and agile project management tools
- Technical and business skills to understand, test, and challenge statements and assumptions working with respective technology owners.
- Proven success of influencing and developing productive working relationships with resources and internal or external customers.
- 8+ years owning inbound b2b demand generation, digital marketing, or digital or technical product management with proven ability to work effectively with all organizational levels.
- Bachelor’s Degree or equivalent experience
- Track record of successfully driving projects with many cross-dependencies between independent teams and deliver results that are coherent and broadly supported
- Strong analytical, problem-solving, and decision-making skills
- An understanding of how website capabilities should be informed by UX principles and design thinking, SEM, SEO, lead flow management, and information architecture
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