Direct Mail Marketing Specialist

What's cool about this job

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

This job contributes to REI’s success by working as part of a cross-functional team and actively participate in day-to-day functions of the Direct Mail channel. You will be part of a team responsible for driving significant results to the business and will have the opportunity to own work that will solve real-time business challenges. Reporting to the Direct Mail Senior Program Manager, and as a member of the Marketing department, you will gain insights into the key functions of Marketing as it relates to REI’s broader strategy and vision. With guidance from the Sr. Program Manager, this role ensures smooth and successful development of direct mail projects, ushering the process from brief development to execution.

Responsibilities include working collaboratively with many cross-divisional partners to ensure the channel deadlines are met and best practices are being followed. The team has several meetings throughout the week to align on work, along with opportunities to connect more personally. This role will critically rely on relationship management between internal business partners and execution of program and project plans. The Direct Mail Marketing Specialist works cross-divisionally to develop and implement these programs and make adjustments and optimizations based on business needs. Models and acts in accordance with REI’s guiding values and mission.

• Supports the day-to-day workflow and development of REI’s Direct Mail channel.
• Review projects closely at key proofing milestones to ensure accuracy and customer experience aligns with campaign goals and project requirements.
• Supports basic program reporting as needed.
• Verifies personalization and testing parameters are implemented correctly and accurately.
• Collaborates and develops internal business relationships with partners within marketing and across the co-op.
• Support process improvement & operational change management within the Direct Mail team
• Maintain sample distribution list, catalog inkjet messaging and project plans, managing updates as needed.

Bring your passion and expertise

• Clearly conveys and accurately receives information by a variety of methods and in various situations.
• Challenges the status quo, champions change and influences others to change.
• Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
• Experience and demonstrated ability blending analytical and creative thinking.
• Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
• Builds rapport with all kinds of people inside and outside the organization.
• Experience and demonstrated success with cross-divisional relationships in a retail business model.
• Consolidates information from various sources including feedback from others to reach sound decisions.
• Demonstrated understanding of consumer behavior and applying insights to daily work.
• Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
• Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
• Bachelor Degree in Business Marketing or relevant field preferred.
• Flexible in one's viewpoints and positions in order to support the direction taken by others at REI.
• Ability to effectively plan and execute marketing programs.
• Proficient in Microsoft Office business applications.
• Considers the ultimate impact of decisions and actions on internal and external customers.
• 3+ years' experience in direct mail/print marketing communications or relevant field.

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.