Consumer Insights Manager Jobs

Joining King’s Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you’re excited to rise with our team, come and join our `ohana!

The Consumer Insights Manager position will report into the Director of Consumer Insights to help support various research and business needs. The position will work closely and collaborate with marketing and other departments as appropriate to understand their challenges and priorities. The Consumer Insights Manager will work with and synthesize various types of data (secondary and primary) and presenting findings to the team.

Job Requirements:

• Assist in development and execution of research plans, leveraging a mix of traditional and non-traditional research methodologies.
• Consistently balance multiple projects and ability to drive prioritization in a resource constrained environment
• Manage research initiatives for Kings Hawaiian’s online consumer community; activities will range from developing surveys and discussion guides, activities, and presenting findings to the marketing team.
• Represent the voice of the consumer and ensure consumer insights are integrated into decision making and embedded in the organization
• Effectively manage the consumer insights budget to proactively address both immediate and forward-looking strategic needs
• Potential people leader responsibilities
• Work with a wide variety of quantitative (Packaging, Ad Testing, Brand Health, A&Us) and Qualitative (e.g., Focus Groups, Ethnographies/1:1s) research and syndicated data (e.g., POS and Panel data)
• Help shape the learning agenda in partnership with the Director of Consumer Insights.

Minimum requirements:

• 5+ years of qualitative and quantitative market research experience in a business to consumer environment; ideally CPG
• Bachelor's Degree in Marketing, Business Administration, Decision Science, Economics, Marketing Research, Behavioral Psychology or Social Sciences

Preferred skills and experiences:

• Self-prioritize and deliver against competing concurrent projects
• Connect multiple data points into a compelling and actionable story; one that connects his/her to overall business strategy/outcomes
• Experience with primary and secondary research, syndicated research, qual and quant research, and unstructured data
• Experience with Client-side Consumer and/or Shopper Insights or a Client facing role as a market research supplier
• Autonomously execute work without "how to" directions
• Embody King’s Hawaiian values: Excellence, Dignity, telling it like it is in a way that can be heard.

Annual Salary Range: $110,000-$160,000

King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.

King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.