Social Media Manager, Sports And Entertainment

Social Media Manager, Sports and Entertainment

JONESWORKS, strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Social Media Manager in our New York office.

The ideal candidate will be responsible for creating content calendars, writing witty & engaging social copy, create digital marketing strategies to drive meaningful social media engagement, develop and implement the social strategy component of the overall yearly talent strategy, increase talent awareness and generate audience growth across multiple social platforms. This candidate must have a proven track record as a successful social media manager within the sports space, leading the development and growth of talent’s social footprint by creating engaging and innovative content and social copy.

Core Responsibilities:

• Staff client events such as photo and content shoots, press tours, red carpets, media days, etc.
• Manage client’s postings across multiple social media accounts & platforms during live sports window
• Work closely with our clients to understand their unique voice, goals, and audience demographics to ensure that all digital content is authentic and engaging
• Work with the teams and key sponsors to complement and support their respective social channel content
• Stay up to date with emerging digital & social media marketing trends, tools, and technologies to ensure that our clients are ahead of the curve
• Collaborate with video lead on content integration and strategy between the digital, app, and social channels
• Collaborate with Marketing, Research, and Business Development teams to help better inform decision making and find new opportunities to evolve client’s brand and footprint
• Continuously monitor and analyze digital marketing metrics to identify trends, opportunities, and areas for improvement
• Develop monthly, quarterly, and yearly social strategies and content plans with a focus on key social platforms (Meta, TikTok, LinkedIn, Twitter, and any other emerging platforms)
• Act as a liaison between the various departments and create a streamlined process for managing social projects
• Consistently produce and execute original editorial, graphic design, and video assets
• Create witty and engaging social copy for all JW clients with an emphasis on sports and knowledge of the sports landscape
• Strategize, pitch, and execute high-quality content and brand campaigns with clients for all relevant social and digital channels
• Stay up to date on digital, social media, and design best practices and identity cultural moments and tends
• Maintain sound judgment and discretion when handling sensitive and confidential information
• Maintain & source community management opportunities for all JW clients, keeping a finger on the pulse of what is going on in pop culture
• Lead in all aspects of strategy and execution of social content plans with the goal of positioning clients as best-in-class social brands
• Utilize social listening tools to monitor, manage and execute community management for our clients

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Excellent communication and collaboration skills
• Minimum of 4 years of experience in digital/social media marketing, preferably in the sports and entertainment industry
• Strong project management skills with the ability to manage multiple projects simultaneously
• Strong knowledge in content management systems and digital analytics tools
• Knowledge of current sports, including teams, players, storylines, and forward-facing media personnel
• Strong knowledge of social media platforms including the execution of social platforms across TikTok, Facebook, Instagram, Twitter and Threads

Benefits:

• Jonesworks offers medical, dental, vision and 401(K), generous Paid Time Off packages, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks!
• Salary range: $60-90K

***We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.***