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Assistant Manager, Social Media
Company | L'Oréal |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Personal Care Product Manufacturing,Manufacturing |
Expires | 2023-10-06 |
Posted at | 7 months ago |
ASST. MANAGER, SOCIAL MEDIA– CERAVE US
- Organize social content calendar & feedback against US business objectives, while ensuring that all product claims are legally compliant.
- Oversee brand community engagement across channels
- Work effectively with cross-functional teams (including but not limited to Media, PR/Influencer, Marketing and DMI teams)
- Prepares assets and develops content to achieve paid social goals, as briefed by the media team
- Liaise with community management agency, CCC, labs, legal and marketing to generate approved responses to customer service inquiries
- Assist in managing agency focused on social strategy and community management
- Work with manager as day-to-day contact for creative partners (internal & external) for content development, delivery and asset management
- Work with manager to identify emerging social trends & brief designer on content with brand voice to animate non-launch/in-market products
- Liaise with social content agency to ensure briefs are submitted on time, production timelines & final asset delivery are completed quarterly.
- Assist on set of all social shoots – both video and photo with duties including prop + production assistance, wardrobe, casting + BTS captures.
- Assist in managing creator campaigns in collaboration with CeraVe Influencer lead, media, and other cross functional teams (internal & external)
- Consolidates and coordinates creative feedback on behalf of the CeraVe digital and marketing teams on all campaign content
- Assist with asset management for the digital team (OPERA, internal & external)
- Collaborate with cross-functional partners from global, marketing, media, and PR/Influencer to amplify and support tentpole campaigns
- Develop consumer-centric content, partnering with production companies and internal stakeholders to enhance the brand’s presence on social
- Understand the brand’s unique medical positioning and stay true to brand equity through all digital and social content
- Utilize Netbase for trends tracking to inform larger Marketing team of opportunities to create nimble social content based on rising and declining trends in products, ingredients, etc.
- Work with manager to create monthly reporting template - reporting to all teams on KPI’s, audience growth, engagement, etc.
- Understanding of LUSA dashboards and reporting for digital team meetings
- Perform social listening to monitor brand’s net sentiment. Identify relevant conversations and communities to engage with to increase favorability.
- Self-starter able to adapt quickly to changes in priorities and multi-task multiple projects.
- Professional communication skills to work closely with internal teams and agency partners.
- Professional and diplomatic style with a positive manner, attention to detail and a ‘can do’ attitude.
- Excellent problem-solving ability.
- 1-2 years’ experience in Social Media & Content Development for a brand (in-house or agency)
- Excellent written skills, with attention to detail.
- Bachelor's degree required, preferably in communications, marketing or business.
- Skincare experience and interest in fields related to health, beauty and dermatology preferred
- Able to prioritize and manage time effectively, and to balance competing demands and priorities in a very fast-paced environment.
- Strong communication skills and extraordinary collaborative team spirit with ability to navigate complex team matrix.
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Salary Range: $81,300 - $113,000
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Access to Mental Health & Wellness Programs
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
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