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Senior Media Strategist Jobs
Company | Afterpay |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting |
Expires | 2023-09-04 |
Posted at | 9 months ago |
Company Description
- Conduct research and analysis of target markets, consumer behavior and media trends for campaign execution
- Develop effective media plans xChannels to drive Afterpay/Clearpay’s business goals
- Stay on top of media trends and constantly bring new opportunities to business
- Own the creative strategy across all media touch points, ensuring strong creative consistency in all ad units & placements
- Create targeting and segmentation strategy to support overarching Afterpay/Clearpay customer strategy
- Manage agency implementation & execution of media
- Partner with the Analytics team to track, measure and report on campaign performance. Provide regular updates and insights to stakeholders
- Collaborate with brand marketing, integrated marketing & paid growth team to build seasonal and ad hoc media plans
- Own and optimize the customer journey across all media touchpoints, including landing page optimization on web and app
- Full funnel marketing experience working both with brand and performance media
- Analytical thinker and strong ability to problem solve
- Collaborative team member who enjoys working cross-functionally across teams
- Expert in media landscape
- 8+ years of media strategy & planning experience
- Deep understanding of programmatic advertising (Display, CTV, Streaming, Native Ads)
- Creative minded
- Paid parental and caregiving leave
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
- Learning and Development resources
- Paid time off (including 12 paid holidays)
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Healthcare coverage (Medical, Vision and Dental insurance)
- Paid Life insurance, AD&D, and disability benefits
- Employee Stock Purchase Program
-
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