Social Media Strategist: Tiktok & Instagram

Are you a creative and data-driven individual with a passion for TikTok, Instagram and social media marketing?

We are seeking a highly skilled TikTok & Instagram Social Media Strategist to showcase our innovative snack bars, breakfast cereals and proteins to a massive audience.

Responsibilities:

Content Strategy: Develop a comprehensive content strategy that aligns with our brand's values, voice, and target audience. Create engaging content themes, content calendars, and identify trending topics and challenges that resonate with our audience.

Content Creation: Bring our brand to life on TikTok by producing captivating, creative, and viral-worthy videos that captivate and reflect our brand's personality. Collaborate with our content creation team to maintain consistent and high-quality content.

Audience Research: Dive deep into our TikTok audience, understanding their preferences, behaviors, and demographics. Utilize data insights to tailor content for maximum impact and engagement.

Hashtag Optimization: Strategically use relevant and trending hashtags to boost the visibility and discoverability of our content. Keep a keen eye on trending hashtags and adapt content to capitalize on current trends.

Community Engagement: Foster a vibrant and interactive TikTok community by responding to comments, messages, and engaging with our followers. Explore opportunities to collaborate with influencers and amplify our brand's reach.

Performance Analytics: Monitor and analyze TikTok analytics to track the performance of our content and campaigns. Use data-driven insights to identify areas for improvement, optimize content, and provide valuable reports to stakeholders.

Campaign Management: Plan and execute exciting TikTok marketing campaigns, challenges, and contests to drive brand awareness, encourage user-generated content, and boost user participation.

Stay Updated with Trends: Stay ahead of the curve by keeping up with TikTok trends, algorithm changes, and new features. Implement emerging strategies to keep our brand at the forefront of trends.

Brand Guidelines: Ensure all TikTok content aligns with our brand's guidelines and maintains consistency across the platform.

Collaborations and Partnerships: Identify potential brand partnerships and collaborations with TikTok users, influencers, or other brands to extend our reach and engagement.

Risk Management: Be proactive in identifying and managing potential issues or controversies that may arise on the platform, handling them promptly and professionally.

Paid Advertising: Collaborate closely with our advertising team to develop and execute effective paid advertising campaigns on TikTok, ensuring alignment with our overall marketing strategy.

A/B Testing: Conduct A/B testing on different content formats, posting times, and strategies to optimize performance and achieve outstanding results.

Competitor Analysis: Keep a close eye on our competitors' TikTok presence and analyze their strategies to identify opportunities for improvement and maintain a competitive edge.

Regulatory Compliance: Ensure all TikTok content and activities comply with TikTok's community guidelines and advertising policies.

If you are passionate about driving brand success on TikTok & Instagram, have a keen eye for trends, and love to harness data to create impactful content, we'd love to hear from you!