Social Media Strategist - Nike Global

Business Overview

Reprise is among the media industry’s fastest growing digital agencies servicing Fortune 500 brands –thanks to our culture of innovation, excellence, personal growth, and fun. As the global performance marketing agency of IPG Mediabrands, we are obsessed with Customer Flow, the continuous movement of customers along the path to purchase. Our purpose is to help brands build and accelerate Customer Flow, and we offer deep expertise in digital crafts required to move customers along that journey.

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Social Strategist. In this role, you will work closely with Initiative team members to develop informed, smart and creative, social strategies for clients, provide a fresh, new perspective on the ever-changing social landscape, and publish directly on social platforms on behalf of our clients.

Responsibilities

• Active always-on channel + content management for @nikela in partnership with local Nike City team(s)
• Active channels are currently inclusive of (but not limited to):
• Active always-on channel + content management for @nike in partnership with Nike’s Global social team (based in Beaverton, OR) and NYC-based internal teammate for optimal time zone coverage during planned and reactive social moments in sport
• Instagram: @nikela

1. Instagram: @nike
2. Twitter: @nike
3. YouTube: @nike
4. TikTok: @nike
5. Snapchat: @nike

• Create qualitative reports focusing on audience observations and relevant social platform updates to drive insights for clients and agency partners
• Provide guidance on social posting cadence by platform according to industry best practices and the client’s needs
• Provide inspiration and innovative uses for social media platforms to internal media and strategy teams to bring first to market opportunities to the client
• Manage usage calendar for rights expiring content and remove content from platforms when rights expire
• Research and assessment of key new-to-market platforms, identifying the feasibility and use cases for client
• Build bi-annual Social Media Playbooks inclusive of industry trends, landscape updates and platform best practices including content, engagement, and audience insights to help inform local test and learn agendas
• Provide your own expertise and perspective on social media best practices and produce POVs for internal teams as well as clients
• Manage project tracker within Airtable, inclusive of post info, metadata governance for creators/partners and consistency across all organic social posts
• Test, QA, and publish all social organic posts for the aforementioned handles, with agility, operational excellence, and flawless execution: All posts are tested and approved in closed, live environment for approval
• Work with social platforms (e.g., Meta, Twitter, TikTok, etc.) to support thought leadership development and new tactics and identify new opportunities
• Stay up-to-date with the latest social media trends, emerging platforms, audience behaviors and platform best practices
• Build strong relationships with organic clients, paid social, project management and analytics teams, internally and with client-specific partners, to complete client work efficiently
• Collaborate with the social strategy team and associated IPG agencies on ad hoc projects to help drive new business opportunities for Reprise

Required Skills & Experience

• Deep knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, Twitter, Snapchat, Reddit, YouTube, etc.)
• Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives within Reprise and at partner agencies
• Demonstrated enthusiasm for digital marketing with strong working knowledge of the social media landscape
• Highly organized and detail-oriented with an emphasis on complete accuracy
• Experience with native publishing on social platforms preferred and CMS platforms (e.g., Sprinklr, HootSuite, SproutSocial) is an added bonus
• Ample community management and social strategy experience
• Passion for sports and engrained in sports culture (whether that’s sneaker + streetwear to fitness + wellness to sports fandom) is a big plus!
• Strong writing and communication skills
• Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting preferred
• Team player who is able to balance multiple workstreams, collaborate effectively and communicate clearly

Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.

In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.

Join us and find your passion within customer flow!

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.