Media Strategist Jobs

Riboli Family Wine Estates, founders, and operators of San Antonio Winery in Los Angeles manage the production of its Gold Medal Dry Wines while also producing mega-hit wines such as the Hot Impact Award-Winning Stella Rosa Wines. As a family-oriented company, you will not just be joining our company; you will be joining our family.

When you join our team, you will be involved in multiple facets of our company. With creative flexibility, you will have room to create and grow your own projects while working side-by-side with the owners; you will also receive support and advice from top-level management on a daily basis. Additionally, we offer competitive salaries with medical and dental insurance, a 401k option, and a rewarding profit-sharing program. We want you to join our team of dedicated, hardworking individuals who believe in our company and products.

Media Strategist

We are seeking a motivated and enthusiastic individual to join the fun Media Team in our Marketing Department. You’ll be responsible for developing integrated media strategies (Out-of-Home, TV, Radio, Digital, and more) for our brands, working closely with the brand team, design team, 3rd party media partners, and of course, your fellow media team. We need someone who has a very strategic and analytical thought process and who also likes to have their voices heard in the creative process.

This is a full-time, in-house position. You must have reliable transportation. You will report to the Senior Media Strategist and the Media Director.

Responsibilities (include, but are not limited to)

• Detail and track for KPIs such as sales growth, click-through rates, sweeps entries, and more
• Occasional production days – ensuring the production team captures the exact content needed
• Campaigns to push consumers down the marketing funnel to the point-of-purchase
• Maintain calendars and schedules of active and upcoming seasonal campaigns and changes
• Forecast asset needs early and maintains calendar for development and execution
• Develop pre-campaign reports to share cross-functionally
• Occasional data entry and coding invoices
• Align on key timing and locations
• Light creative copy writing for radio scripts, SEM ads
• Work with the design team to develop creative assets and ensure finalized assets are delivered on time for execution
• Monitoring budget and spend
• Develop post-campaign reports and assess ROI, effectiveness
• Send RFPs and negotiate contracts with media partners – TV, radio, out-of-home, digital
• Work with Media Team, Brand Team, and Trade Team to develop integrated media strategies to support national and regional programs.
• Develop campaign pitches based on opportunities that arise
• Occasional market rides and visits to assess out-of-home advertising opportunities
• Identify target audiences
• Work with the brand team to develop photo-shoot and commercial needs, including being on-set for production day
• Developing and maintaining excellent rapport with 3rd party vendors

Requirements

• Minimum 2 years in marketing, ideally in media strategy or digital marketing
• Proficiency in Microsoft Office Suite, particularly Excel
• Capable of working independently and collaboratively
• Able to hold accountability
• Strong interpersonal and communication skills
• Pro-activeness – will see projects and campaigns through to completion
• Extremely organized and able to juggle multiple projects
• Able to self-prioritize projects but still ensure timely completion

Pluses

• Video editing skills
• SEO or SEM certification
• Experience in the out-of-home industry
• Digital marketing experience
• Experience in radio/ TV
• Passion for wine

Benefits:

• Tuition reimbursement
• Dental insurance
• 401(k)
• Health insurance
• Vision insurance
• Employee discount
• Employee assistance program
• Retirement plan
• Paid time off
• Life insurance
• 401(k) matching

Schedule:

• Day shift
• 8-hour shift
• Monday to Friday

Experience:

• Facebook Advertising: 1 year (Preferred)
• Marketing: 1 year (Preferred)

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted, as a comprehensive inventory of all duties, responsibilities, qualifications and working conditions required of employees, assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.