Paid Media Strategy Coordinator

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

This role is responsible for developing media plans that are strategic and data-driven, with the goal of efficiently acquiring consumers. Responsibilities will include developing paid media campaigns across digital, social, TV, print, radio, and OOH with special emphasis on data driven planning, conversion best practices, digital ad technology and post analyses. The Coordinator will help support the rest of the team with developing paid campaigns across TV, digital, print, radio and OOH, with special emphasis on data driven planning and post analyses.

Your Role Accountabilities…

• Maintain key planning and benchmark documents, assist with campaign billing, and gather launch confirmation details.
• Assist with the day-to-day planning needs through the use of the media toolkit to determine budget and media mix, define target audiences, and create plans designed to maximize efficiencies/effectiveness around digital app conversion.
• Focus on post reporting that uncovers the “why” behind performance in order to garner learnings that are tangible and actionable.
• Assist with asset delivery to ensure the Investment team has all required assets for launch.
• Work closely with the Media Strategist and Media Manager to ensure the day-to-day product needs are met and there is timely communication to all partners.
• Help with ensuring all media campaigns are executed flawlessly.

Qualifications & Experience…

• Minimum 1 year of paid media planning experience.
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Must have the legal right to work in the United States.
• Analytical with a comfort in dealing with numbers and reporting.
• Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television industry.
• Strong time management skills (able to juggle multiple assignments simultaneously), and ability to adapt to change and continually evolve skills to meet the ever-changing needs of the TV and digital industry.
• Self-starter, highly motivated, positive demeanor, and excellent communicator.
• Proficient in Google Workspace, particularly Google Sheets, Google Slides & GmailCollege degree required.
• Polished with excellent interpersonal and communication skills (verbal and written).
• Willingness and flexibility to “pitch in” with various ad-hoc projects to help support the larger Global Subscriber Acquisition team.
• Understanding of TV Everywhere and the Television ecosystem is a plus.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $35,360.00 - $61,895.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].