Senior Marketing Operations Manager

We are looking for a strong marketing operations leader to support Asana’s Inbound & Lead Generation efforts and drive pipeline generation. This role acts as the liaison between the business and Asana’s internal technology teams. You will translate Marketing & Revenue needs into strategic technology projects and develop an inbound operations portfolio with a vision that helps shape Asana’s Sales Assist business.
What you’ll achieve

• Own and oversee a portfolio of operational & technology initiatives, providing a point of view on how we design the tech stack to increase speed to customer and inbound conversion
• Partner with Asana’s Data Science and Enterprise Technology teams to design and implement inbound processes, including lead scoring, funnel optimization, conversion measurement, and attribution modeling
• Drive Sales and Marketing alignment, acting as the strategic partner to business leaders to build long-term collaboration
• Project manage highly cross-functional initiatives and develop change management & enablement plans
• Strive for executional excellence, ensuring high quality and delivery of work
• Be responsible for lead to opportunity conversion rate for the Inbound motion
• Perform analyses and stakeholder interviews to identify process gaps. Translate business needs into clearly defined requirements and project plans

About you

• 6+ years of experience in Marketing & Revenue Operations. Domain expertise with marketing & revenue automation platforms (e.g. Marketo, HubSpot, Pardot, Outreach, Iterable, Salesforce, Tableau, data warehouses)
• You celebrate cultural differences and diversity
• Growth mindset. You are excited about taking on new challenges and understand success takes iterations
• Experience in B2B Marketing and/or Demand Generation
• Strong collaboration and communication skills. You have the ability to speak both business and technology
• Strategic thinker. You build with a vision and can balance between the big picture and detail-oriented execution
• 5+ years leading complex, large-scale technology projects (e.g. system implementation & integrations, process development & enablement, operational planning)

What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $182,000 - $232,000 . The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
About Us
Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture . With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.