Senior Marketing Manager, Games

Who We Are

We're a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

About The Team And Role

Crunchyroll Games is a division of Crunchyroll passionate about bringing the best of anime and anime-look games to Crunchyroll's global audience. We work with a variety of global and domestic partners to help publish games to over 100+ countries, and bring more fans into the anime games ecosystem. We are composed of anime enthusiasts, authorities within gaming, and mash-ups of keenly thoughtful and driven individuals. We are collaborative, and partner with multiple team members to ensure success in a fast-growing market.

We are looking for a Senior Marketing Manager to support our growing portfolio of anime-based mobile games. You will apply owned and paid channels to raise awareness and acquire an engaged user base, and will create, and then completing, go-to-market and marketing plans per game. You will collaborate with our teams and external partners to creatively promote our games.

The Senior Marketing Manager will help the team develop and complete industry-leading standard methodologies to grow our marketing and anime-game growth for Crunchyroll, encouraging data insights to improve marketing plans. As a necessary strategic member of the team, you will help Crunchyroll Games evolve the way anime games are marketed and perceived in Western markets.

About Yourself

You must be an authority, able to create and guide multi-pillared marketing and promotions strategy for products and services.

• Bring multiple marketing results to execution, working with, geographically dispersed teams (including international partners), and external partners
• Awareness of game-specific marketing tactics including mobile marketing strategies
• 6+ years of marketing experience in gaming (mobile gaming)
• Bachelor's degree required, with a focus in Marketing, Business, or Communications
• Passionate about video games (anime a plus)
• Master's degree preferred, with a focus in Marketing or relatable field

Typical Week in this Role

• Create end-to-end marketing and promotion strategies with the ability to define growth goals and own Measurements, forecasts, marketing channels and tactics
• Drive collaboration to complete marketing plans across multiple teams, including website, events, social, email, paid media, PR, and more
• Determine marketing plan deliverables, including graphic design, copy, and content needs, and collaborate with our teams and external partners on necessary approvals
• Create marketing plan timelines for individual games -- identify deadlines, reviews, and main dates
• Monitor marketing plan performance, produce reporting that expresses marketing impact on Indicators, and use data to advise and improve ongoing and new marketing campaigns
• Immersion into the games you are marketing to serve as the internal expert on the game brand and messaging elements, educating other teams completing the marketing plans

Benefits:

• Support program for new parents
• Health care and dependent care FSA
• Fun, passionate and accomplished co-workers
• Great compensation package
• 401(k) plan with employer match
• "Use What You Need" time away from work policy
• Medical, Dental, Vision, STD, LTD, and life insurance

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email accounts. If you have any questions of the authenticity of a Crunchyroll job offer, please contact [email protected] before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You'll see these in action if we're lucky enough to have you:

• Service - We serve our community enabling joy and belonging for others.
• Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen - We are committed to constant forward progress.
• Courage - When we overcome fear, we enable our best selves.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

#LifeAtCrunchyroll

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Culver City, CA

$120,160—$150,200 USD