Senior Manager, Culture Marketing - Music

Reporting to the Director of Culture Marketing, this Sr. Manager of Culture Marketing – Music influences and supports our marketing initiatives across our Music playgrounds, with a focus on Latiné artists and audiences within the spaces of Urbano/Rap, Reggaeton, Corridos tumbados, Spanish freestyle battle rap. You will work with important partners in developing events and nurturing artist/opinion leader initiatives designed to increase the brand’s presence and equity in Music. Working with global, national, and regional leaders, the Sr. Manager of Culture Marketing – Music ensures the execution of the national music strategy, which is designed to motivate spectators, audiences, and consumers to increase their consumption of our product and media.

Areas that play to your strengths

All the responsibilities we'll trust you with:

STRATEGY & PLANNING

Partner with the global and national Culture Marketing teams to adapt the brand’s music strategy to the US Latiné consumer Help develop Red Bull USA’s annual marketing plan in music. Leverage appropriate assets and collaborate with regional teams to build a unified strategy/message that addresses global and national goals Identify consumer trends, market changes, and competitor activities, adjusting national strategy. Advocate for innovation with our regional and national teams and our music industry and artist partners. Oversee the US plan for Red Bull Batalla (our global Spanish language freestyle battle rap series.)

LEADERSHIP & MANAGEMENT

Be the national subject matter expert in Latiné music/consumer trends, coaching the best leaders in music Collaborate with national and regional leaders to ensure training & development in the field Enable high performance by guiding individual, strengths-based development and managing towards annual our goals Contribute to our team culture that exhibits Red Bull’s values, rewards effort, and celebrate outcomes

EXECUTION AND SUPPORT

Achieve the expectation of quality Red Bull experiences in the music space by ensuring creative quality, consistency, and relevance across all initiatives. Empower regional leaders with guidelines, tools, and insights. Support regional teams in the production of titled music programs. Develop necessary guidelines to organize on-strategy executions of US titled music events, in collaboration with programming and booking counterparts. Support the Culture Media Network to achieve media outcomes on Earned, Managed and Owned channels. Provide oversight and coaching around the field execution of our Red Bull Batalla projects and events Responsible for signing, managing and supporting our roster of US-based Red Bull Batalla MCs.

Your areas of knowledge and expertise

that matter most for this role:

• Leadership and indirect people management.
• The ability to identify and build consumer target strategies for music programs.
• A solid network within the music, marketing and entertainment industries.
• Must be fluent in English & Spanish
• 5+ of experience with artists and brands in the music industry.
• Public presentations / facilitating large meetings.
• Experience leading multi-channel marketing campaigns.
• Experience with quality project management and event execution.
• Influence and collaborate with teams across multiple verticals to create actionable outcomes.
• Bachelor’s Degree in a relevant field preferred
• Negotiate business terms and contracts in Spanish.
• Direct experience in the US Latiné music industry.

The base salary range for this position is $136,985 to $151,305 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.