Associate Manager, Brand Marketing - Uno

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

The Global Brand Marketing team sets the global brand strategy, developing assets and marketing plans for regional teams to execute around the globe. The Associate Marketing Manager will help us deliver best-in-class global franchise marketing strategies and plans that maximize the growth and cultural relevance of our Cards Games IP portfolio, including UNO. Working within the Global Brands team and with cross-functional partners across the company, the Associate Marketing Manager will support the development and execution of marketing activations across a variety of platforms and initiatives.

Keys to success will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for variety, and the ability to wear many hats. Strong interpersonal and relationship management skills is crucial for success in this role. This individual must be able to lead and motivate cross-functional teams and provide a compelling vision and strategy, be creative yet analytical/financially oriented, be resourceful in handling project roadblocks, and be a strong executer. The ability to put the consumer first in marketing strategies and planning is critical to this role.

What Your Impact Will Be

• Help manage our overarching marketing calendar to drive alignment and consistency across global markets and across various businesses
• Communicate regularly with regional teams and lines of business to ensure marketing needs are being met
• Monitor key trends, brands and competitors’ performance in all markets to ensure our brands remain culturally relevant and top of mind
• Translate consumer and business insights into strategic direction for marketing briefs for both internal and external agency and creative partners
• Embody the brand perspective and voice, serving as reviewer and approver of assets and content across platforms and countries ranging from social, linear, digital, and digital gaming assets
• Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world
• Work closely with cross-functional partners (marketing communications, digital, social, PR, influencer, product marketing) throughout the global marketing plan development and launch process
• Act as point of contact for brand inquiries and dissemination of brand information and assets
• Ensure all brand marketing projects are supported by business strategy, objectives and insights
• Support the development of robust, globally relevant brand building activities; serve as key strategic partner in the creation of key supporting assets and content as well as execution across global markets

What We’re Looking For

• Minimum of 5 years (2 years with MBA) specifically either brand marketing experience or product marketing experience
• Strong skills presenting in front of small and large groups
• Ability to analyze and pull insights from data to drive recommendations
• Bachelor's degree in Marketing/Business or related (or equivalent); MBA preferred.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Excellent written and verbal communication skills
• Demonstrated leadership, project management and strategic thinking skills.
• Highly organized, independent and detail oriented with strong follow up skills
• Passion for and thorough understanding of brand, marketing mix, and KPIs

The annual base salary range for this position is between $110,000 and $120,000.

• This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like To Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.