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Senior Manager, Talent & Influencers
Company | United Entertainment Group |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services,Public Relations and Communications Services |
Expires | 2023-08-23 |
Posted at | 10 months ago |
UEG is an award-winning global agency specializing in entertainment, sports and lifestyle marketing. We create breakthrough marketing by leveraging the people, places and platforms that shape pop culture. Our suite of services includes celebrity/influencer programming, music-film-tv/digital-sports partnerships, communications, branded content and experiential.
- Demonstrate professional behaviors and pursuit of excellence in all operations
- Own the creation of influencer contracts with a strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal points
- Support the full lifecycle of a project from New Business/Strategy/Planning to Execution/Wrap
- Actively participate in agency brainstorm sessions, on topics and clients, throughout the organization
- Lead by example; demonstrate proven strong work ethic
- Able to articulate business requirements of the account – both external and internal to ensure projects are running on schedule
- Understand internal operations and inter-team cooperation
- Collaborate with internal business practices across all disciplines to identify project opportunities for new and existing clients
- Manage and develop junior level teammates
- Team Meeting Schedule – to discuss who needs help and how we can support each other
- Educate UEG colleagues and sister agencies on the latest news within the digital influencer landscape
- Manage and execute 4-10 campaigns at a time for a portfolio of major CPG and beauty brands, ensuring deadlines are hit, deliverables are completed, etc.
- Maintain reliable and accurate pipeline projections
- Provide client service administration including preparing client status and activity reports, attending meetings and conference calls and compiling competitor coverage
- Consistently fielding and building pitch decks for potential new business opportunities and existing agency cliental
- Manage existing relationships within the digital influencer community (MCN’s, Talent Agencies, Content Creators, Media Platforms, etc.)
- Dashboard Database – stay current on ongoing updates to our influencer database that will alleviate the need to draft new slides when we recommend influencers & talent
- Ensure deliverables and timelines are communicated effectively to all stakeholders
- Bring a network of partners and potential client connections
- Serve as subject matter expert
- Responsible for conducting relevant research and vetting influencer candidates (against criteria, for competitive partnerships, looking at upcoming projects, utilizing existing databases, etc.).
- In conjunction with internal partners and agencies, contribute content ideas that can express appropriate key brand messaging points in ways that can resonate with the targeted consumer and demographic
- Stay up to date with emerging technologies, trends and influencers
- Drive execution on projects, ensuring seamless execution on deliverables
- Manage down, across and up by working closely with staff and peers
- Strategically identify Influencers (Digital & Social) for brand campaigns and programs, in a way that helps maximize ROI and will hit brand KPIs. Influencer (Social & Digital)
- Negotiate with influencers for campaigns and brand programs.
- Participate in the brainstorming of Influencers (Digital & Social) for relevant programs
- Experience identifying and securing Influencers (Digital & Social) for brand campaigns
- Understand key client information including business strategy, industry issues, products and services, key customers and competitors
- Ability to think creatively on your feet and take initiative to improve or create effective processes
- Experience managing the creation and negotiation of influencer contracts with a strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal points
- Strong work ethic with the ability to deliver quality recommendations
- Proven ability to manage large projects and small teams on one or more sizable accounts
- Excellent written and verbal communications skills and demonstrated ability to delegate tactical assignments and accurately judge and edit work of others
- Strong industry contacts a must (agents, managers, publicists, and attorneys, etc.)
- Familiar with best practice integrated Communications Marketing tactics and tools and will be able to recommend them to his/her clients
- A bachelor’s degree in a relevant field from an accredited college or university and a minimum of 3 years relevant experience
- Stay on top of trends and plugged into the digital community Strong relationships with influencer representatives.
- Strong interpersonal, organizational and written and oral communications skills
- Thrive in a fast-paced environment
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