Senior Manager, Paid Social & Affiliate Marketing

Who We Are

Maisonette is an online marketplace for high quality baby and kids products across every category; from apparel to gear to toys and home decor. Founded by two moms in 2017 with the goal of helping modern families raise the next generation, Maisonette carries over 1000 unique brands from around the globe, providing relevant, high quality product at every price point, and expert-led content tailored to every stage of parenthood.

More about Maisonette:

• Our vision and business performance resonates with investors; we've completed multiple rounds of funding from top-tier investors including NEA, Thrive Capital and G Squared.;
• Our board of directors consists of leaders across the fields of tech, e-commerce, and fashion.; They include Co-Founder of Lumi Labs, Inc., and former President and CEO of Yahoo! Inc Marissa Mayer, Co-Founder & CEO at BRANDED Pierre Poignant, and General Partner at NEA, Tony Florence.;
• We are a fast-growing venture-backed start-up primed to become the dominant single-destination player in the kid's market.;

We have a diverse, collaborative, and experienced executive team hailing from Vogue, Jet.com, Casper, Birch Box, Rent the Runway, Industrious, and Retail Me Not.

Diversity, Equity, and Inclusion

We're passionate about creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do. We look forward to interest in our roles from all walks of life. Please see our diversity report for more information.

What We Need

You will be responsible for developing, implementing, and optimizing paid social campaigns to drive targeted traffic, conversions, and revenue for Maisonette's digital marketing initiatives. You will leverage your expertise in paid social strategies and creative best practices to develop and execute innovative campaigns that align with our business objectives. You will work closely with your manager and cross-functional teams, such as marketing, analytics, and creative, to ensure cohesive and effective online advertising efforts. As a Sr. Manager, you will have a chance manage 1-2 direct reports across paid social or affiliate teams.

What You'll Do

• Collaborate with the Affiliate team to develop profitable, long-term partner programs.
• Conduct regular analyses of paid social campaigns to identify opportunities for incrementality and implement changes accordingly.
• Optimize campaigns through continuous monitoring, testing, and analysis of performance metrics, such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), lifetime value (LTV) and other relevant KPIs.
• Provide strategic recommendations to improve campaign performance, including budget allocation, targeting strategies, and ad formats.
• Lead A/B testing initiatives to optimize creative, landing pages, and other campaign elements to drive improved results.
• Stay up-to-date with industry trends, Meta, and TikTok product updates, and emerging technologies to maintain a competitive edge in the paid social and affiliate landscape.
• Develop and execute comprehensive paid social strategies across multiple platforms (Meta, Pinterest, TikTok) to achieve performance goals.
• Conduct audience research, creative recommendations, bid management, product catalog and landing page optimization.
• Collaborate with cross-functional teams, such as marketing, analytics, and creative, to ensure seamless integration of paid social efforts with other digital marketing initiatives.

About You

• 4+ years of hands-on experience managing Meta campaigns (eCommerce experience is a plus)
• Experience with app advertising is a plus
• Experience with Looker, Looker Studio and Google Sheets reporting
• People management experience is a plus
• Strong analytical skills and data-driven thinking
• Good understanding of paid social best practices in regards of structure, bidding, targeting and creative
• Experience managing affiliate partners

Salary & Perks

• $100,000.00 - $115,000.00 annually, commensurate with experience
• 100% remote with option to work from the Brooklyn office as desired
• Flexible PTO policy
• Stock options
• Duvet Days (company-wide days off January through August)
• Fully-paid new parent leave policies
• "No Meeting Fridays" (...no meetings on Fridays)
• Employee discount on the Maisonette website