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Paid Social Media Supervisor
Company | AKA |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-08-09 |
Posted at | 9 months ago |
AKA NYC is an award-winning, fully integrated advertising agencywith unparalleled expertise across the arts& entertainment, leisure, travel, retail, and tourism sectors.With afocus on creativity, innovation and consumer experiences, wehave a proven record ofdelivering cross-platform campaigns that get resultsfor new brands and iconic institutions alike.Our clients include Harry Potter and the Cursed Child, The Metropolitan Museum of Art,Funny Girl the Musical, Edge at Hudson Yards, New York YMCA, and many others.
- Lead in analytics of social media data for client reporting, ensuring campaigns deliver in full.
- Manage relationships with all social platform partners.
- Lead management of paid social media executions
- Collaborate with media team on each assigned client account to organize and execute successful campaigns based on client KPIs.
- Manage, coach, and mentor social team members.
- Develop social postmortem to communicate wins, successes, and opportunities to internal and external leadership.
- Brief internal and external stakeholders on industry trends to help them achieve their goals and uncover opportunities to drive long-term value.
- Establish a data-driven approach to inform and build future paid social strategies.
- Proactively identify opportunities to drive efficiency and scale across social media platforms.
- Develop and manage project plans (team member allocation, timeline, budget, deliverables).
- Collaborate with Client Services members to manage paid media execution and goals for each campaign.
- Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points.
- Comprehensive understanding media planning terminology/acronyms.
- Ability to work in a fast-paced, professional office environment.
- Manage new campaign launches with critical oversight to ensure all elements of campaigns are running as approved.
- Experience developing paid social campaign from start to finish, importance of establishing KPI’s and managing budgets.
- Proven proficiency with audience targeting and tactics in Meta, TikTok, Twitter, LinkedIn, Snapchat, and Pinterest.
- Ability to multitask and perform efficiently and accurately under tight deadlines.
- 5+ years’ experience in paid social media planning and buying (theatrical, entertainment, tourism, or travel industry a plus!)
- Social platform certifications (Meta, Twitter, TikTok, Snapchat, etc.).
- Advanced proficiency in Excel and PowerPoint.
- Proficiency and knowledge of digital advertising reporting, measurement, and attribution tools.
- Familiarity with targeting changes due to iOS 14.5.
- 12paid public holidays per year
- 20 days vacation per year, increasing with years of service (to a maximum of 25 days)
- A competitive salary between $80,000 - $90,000, commensurate withexperience
- 100% employer-paid dental care for employees
- Minimum of 4 weeks paid parental leave, increasing with years of service (to a maxof 12 paid weeks)
- Hybrid position: in-office Tuesday, Wednesday, Thursday
- A generous PTO entitlement, including:
- Training and Development fund up to $1,000 per employee, per year
- Paid 4-week sabbatical with 10 years of service
- WFA for 2 weeks in August
- Student loan repayment assistance(or tuition assistance) up to $5,000 with 6 years of service
- 1/2 day Summer Fridays between mid-June and Labor Day
- 100% employer-paid healthcare for employees
- Pet-friendly office
- 3 personal/mental health days per year
- 5 paid sick days per year
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