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Company | Kinship |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Pet Services |
Expires | 2023-08-31 |
Posted at | 9 months ago |
Kinship and Science & Diagnostics are divisions of Mars Petcare—and are dedicated to one purpose: creating A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare, our 100,000 Petcare Associates help pets in more than 130 countries.
- The Kin is a subscription-based app designed to make pet parenting actually easier—with features like 24/7 access to experts and curated content, personalized to both pets and their parents.
- PetExec is the world's leading tool for pet care businesses, helping teams of all sizes more efficiently manage their daycare, boarding, grooming, and training operations. So they can spend more time on pets.
- Adopt a Pet is a platform that connects hopeful pet parents, shelters, rescues, and rehomers—all with the goal of helping people and pets find each other, by improving the adoption process for everyone involved.
- The Wildest is the leading pet care and culture digital publication. We meet millennial pet parents where they’re at, delivering expert health advice, training tips, recipes, product reviews, and interviews with celeb dog and cat people. We also offer astrology content for cat lovers and city guides to dog-friendly happy hours—because, frankly, those are important too.
- Own audience insights efforts to inform and guide follower growth and engagement strategies
- Manage and mentor the Sr Social Manager, ensuring our unique brand tone & voice is a consistent narrative across social channels
- Use social listening data, viral trends, competitor and customer insights, etc to shape each brand’s social content marketing strategy and provide regular reporting on results on a weekly, monthly and quarterly basis
- Pitch and work with content creators to produce social-first series to elevate and expand the brands’ social presences
- Work with the performance marketing team and consulting agency on paid social assets
- Work with the Influencer Consultant and Influencer Manager on a cross-brand creator strategy and budget
- Develop a comprehensive, holistic cross-brand social content strategy that improves brand awareness, community engagement and conversions for three social platforms (The Wildest, Adopt a Pet, and The Kin app).
- Build a sustainable video and social content pipeline alongside the creative team, including managing image vectors, updating licenses, maintaining legal trademarks, and making sure content follows attribution right guidelines
- 8+ years of experience in social media content strategy
- Proficiency interpreting data and analytics to drive decision-making
- Proficiency building strategy decks (Google Slides)
- Track record of thought leadership and breakthrough work within the social space
- The candidate must possess a strategic mindset, excellent project management skills, and strong proactivity and attention to detail.
- Proficiency with social media management tools (ideally Dash Hudson)
- Experience managing a social media editor and/or content creators
- Superior communication, presentation, and organizational skills
- You love pets!
- Possess a proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to managers / senior leadership
- You Learn at Pace: a consistent and fast work ethic to meet growth goals, and the ability to evolve and pivot quickly from what you’ve learned
- You Have Courage : a willingness to bring forth a new idea, engaging others across Kinship to support you, and taking risks and action will full accountability
- You Value Difference : a genuine belief in inclusion and diversity is in your DNA, and it shows up in your work, and how you work.
- Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
- Unlimited paid time off for Full-Time Employees
- Dog-friendly workplaces
- Discounts on pet products, services, nutrition and veterinary wellness plans
- Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy)
- An extensive onboarding program with a chance to meet leaders across our divisions
- Hybrid work environment
- Opportunities to impact and grow the business on a day to day basis
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